Improvado vs. Informatica PowerCenter (legacy)

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

1.- Scenaries with poor sources of data is not recomended (Very bad ROI). The solution is for medium-big enterprises with a lot of sources of data and users. 2.- Bank and finance enviroment to integrate differente data form trading, Regulatory reports, decisions makers, fraud and financial crimes because in this kind of scenary the quality of data is the base of the business. 3.- Departments of development and test of applications in enterprises because you can design enviroments, out of the production systems, to development and test the new API's or updateds made.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• Informatica Powercenter is an innovative software that works with ETL-type data integration. Connectivity to almost all the database systems.
• Great documentation and customer support.
• It has a various solution to address data quality issues. data masking, data virtualization. It has various supporting tools or MDM, IDQ, Analyst, BigData which can be used to analyze data and correct it.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

• There are too many ways to perform the same or similar functions which in turn makes it challenging to trace what a workflow is doing and at which point (ex. sessions can be designed as static or re-usable and the override can occur at the session or workflow, or both which can be counter productive and confusing when troubleshooting).
• The power in structured design is a double edged sword. Simple tasks for a POC can become cumbersome. Ex. if you want to move some data to test a process, you first have to create your sources by importing them which means an ODBC connection or similar will need to be configured, you in turn have to develop your targets and all of the essential building blocks before being able to begin actual development. While I am on sources and targets, I think of a table definition as just that and find it counter intuitive to have to design a table as both a source and target and manage them as different objects. It would be more intuitive to have a table definition and its source/target properties defined by where you drag and drop it in the mapping.
• There are no checkpoints or data viewer type functions without designing an entire mapping and workflow. If you would like to simply run a job up to a point and check the throughput, an entire mapping needs to be completed and you would workaround this by creating a flat file target.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Our team enjoys using Informatica and feels that it is one of the best ETL tools on the market.

Positives; - Multi User Development Environment - Speed of transformation - Seamless integration between other Informatica products. Negatives; - There should be less windows to maintain developers' focus while using. You probably need 2 big monitors when you start development with Informatica Power Center. - Oracle Analytical functions should be natively used. - E-LT support as well as ETL support.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

PowerCenter is robust and fast, and it does a great job meeting all the needs, not just the most commercially vocal needs. In the hands of an expert power user, you can accomplish almost anything with your data. It is not for new users or intermittent users-- for that the Cloud version is a better fit. Be prepared for costly connectors (priced differently for each source or destination you are working with), and just be planful of your projects so you are not paying for connectors you no longer need or want

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Informatica power center is a leader of the pack of ETL tools and has some great abilities that make it stand out from other ETL tools. It has been a great partner to its clients over a long time so it's definitely dependable. With all the great things about Informatica, it has a bit of tech burden that should be addressed to make it more nimble, reduce the learning curve for new developers, provide better connectivity with visualization tools.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

While Talend offers a much more comfortable interface to work with, Informatica's forte is performance. And on that front, Informatica Enterprise Data Integration certainly leaves Talend in the dust. For a more back-end-centric use case, Informatica is certainly the ETL tool of choice. On the other hand, if business users would be using the tool, then Talend would be the preferred tool.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process

• The data pipeline automation capability of Informatica means that few resources are needed to pre-process the data that ultimately resides in a Data Warehouse. Once a workflow is implemented, manual intervention is not needed.
• PowerCenter did require more resources and time for installation and configuration than was expected/planned for.
• The lack of or minimal support of unstructured data means that newer sources of dynamic/changing data cannot be easily processed/transformed through PowerCenter workflows.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info