Informatica Powercenter is widely used as an integration tool, very commonly across projects as well as across organizations. It addresses a whole suite of data problems, starting with data integration, data quality management, master data management, data masking, data virtualization, etc. The tool is extremely popular for its ability to gather data from disparate sources and homogenize it for consumption. There are several models it can be used in: Integrate data from data sources and landing it in a staging area for consumption, in data migration projects for moving data from legacy systems to newer infrastructure.