InboundWriter vs. Unsplash for Brands

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InboundWriter
Score 8.0 out of 10
N/A
InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A
Unsplash for Brands
Score 8.4 out of 10
N/A
Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.N/A
Pricing
InboundWriterUnsplash for Brands
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InboundWriterUnsplash for Brands
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
InboundWriterUnsplash for Brands
Top Pros
Top Cons
Features
InboundWriterUnsplash for Brands
Content Creation
Comparison of Content Creation features of Product A and Product B
InboundWriter
8.5
1 Ratings
5% above category average
Unsplash for Brands
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
InboundWriter
8.8
1 Ratings
8% above category average
Unsplash for Brands
-
Ratings
Content hub9.01 Ratings00 Ratings
Forms / Gated content9.01 Ratings00 Ratings
Embedded CTAs9.01 Ratings00 Ratings
Content distribution9.01 Ratings00 Ratings
Content promotion9.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
InboundWriter
8.2
1 Ratings
5% above category average
Unsplash for Brands
-
Ratings
Audience profiling and targeting8.01 Ratings00 Ratings
Closed-loop tracking and reporting8.01 Ratings00 Ratings
Content performance analytics8.01 Ratings00 Ratings
Campaign optimization dashboard9.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
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InboundWriterUnsplash for Brands
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User Ratings
InboundWriterUnsplash for Brands
Likelihood to Recommend
8.0
(1 ratings)
8.4
(10 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
InboundWriterUnsplash for Brands
Likelihood to Recommend
InboundWriter
I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
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Unsplash
I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.
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Pros
InboundWriter
  • Very easy to use and follow direction.
  • The price is right for this freemium Wordpress plugin.
  • Helps discover what content and keywords are popular around your subject matter.
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Unsplash
  • Unsplash consists of a great selection and good variety stock photos.
  • Unsplash offers curated collections.
  • Unsplash offers great advertising options to creators.
Read full review
Cons
InboundWriter
  • Sometimes tough to decide what direction to follow without keyword stuffing your content.
  • Colleagues have complained about the Document Score being unreliable at times.
  • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
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Unsplash
  • Would like to see more variety for commonly searched images
  • Indications if you've used the images before on the site and when (dates, challenges)
  • Information on the photographer/creator
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Likelihood to Renew
InboundWriter
No answers on this topic
Unsplash
I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
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Support Rating
InboundWriter
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
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Unsplash
No answers on this topic
Alternatives Considered
InboundWriter
While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
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Unsplash
I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.
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Return on Investment
InboundWriter
  • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
  • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
  • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
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Unsplash
  • Massive improvement in engagement of design materials I have created using their assets
  • Improvement in displaying my clients' brands as professional and trust worthy
  • The improvement in a more professional look has led to more revenue and donations
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ScreenShots