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Informatica Data Archive (legacy) vs. LiveRamp Data Collaboration Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Informatica Data Archive (legacy)

    Score10 out of 10
    N/AInformatica Data Archive is used to control data growth in production databases and retire legacy applications. It is a legacy product and will not receive further updates.N/A

    LiveRamp Data Collaboration Platform

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    LiveRamp is an enterprise Data Collaboration and Identity Resolution platform designed to connect, resolve, and activate first-party consumer data across advertisers, digital publishers, marketing platforms, data providers, and commerce media networks. The platform utilizes privacy-preserving identity matching (AbiliTec) and data clean room infrastructure to enable multi-party data sharing, audience segment activation, and cross-channel measurement without exposing underlying personally…N/A
    Pricing
    Informatica Data Archive (legacy)LiveRamp Data Collaboration Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Informatica Data Archive (legacy)LiveRamp Data Collaboration Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Informatica Data Archive (legacy)LiveRamp Data Collaboration Platform
    Small Businesses
    Amazon S3 Glacier
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    Medium-sized Companies
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Informatica Data Archive (legacy)LiveRamp Data Collaboration Platform
    Likelihood to Recommend
    9.9
    (4 ratings)
    7.7
    (3 ratings)
    User Testimonials
    Informatica Data Archive (legacy)LiveRamp Data Collaboration Platform
    Likelihood to Recommend
    Discontinued Products
    To manage users, go to the admin dashboard, here is a section for users. In this users section here you can see which users are configured and you have the ability to suspend a user. If you want to edit or add users, you need to go to the Organization section, then click on another user section there, which then gives you the ability to edit or add users.
    Incentivized
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    LiveRamp
    For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
    Incentivized
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    Pros
    Discontinued Products
    • Works well with curated data
    • Allows you to monitor data movements within an organisation
    • Advisable to use ILM if already using Informatica PowerCenter
    Incentivized
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    LiveRamp
    • The interface makes sense and is usable.
    • Automated cleansing.
    • Can assist in revenue generation for website.
    • Great customer support.
    Incentivized
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    Cons
    Discontinued Products
    • As we are still piloting the product at our company at this time the feedback is highly limited.
    Incentivized
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    LiveRamp
    • Better UI
    • API connectivity
    • More complex ETL processes
    Incentivized
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    Alternatives Considered
    Discontinued Products
    [The] customer support is quite good. Cost also has another point to add, along with process integration and ease of using new tool.
    Incentivized
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    LiveRamp
    LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
    Incentivized
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    Return on Investment
    Discontinued Products
    • it is also fully integrated with all other AWS services
    • manages the entire life cycle of the Certificates by itself, so it will reduce your work by a really big amount
    • it can also be easily integrated with ELB and front-end cloud services.
    Incentivized
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    LiveRamp
    • Has helped us to be able to monetize website.
    • Saves us a lot of time and thus money.
    Incentivized
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    ScreenShots

    LiveRamp Data Collaboration Platform Screenshots

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