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Insequent Matrix (discontinued) vs. AuthorityLabs, by Traject

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insequent Matrix (discontinued)

    Score6 out of 10
    N/AMatrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A

    AuthorityLabs

    Score10 out of 10
    N/AAuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
    Pricing
    Insequent Matrix (discontinued)AuthorityLabs
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Insequent Matrix (discontinued)AuthorityLabs
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Insequent Matrix (discontinued)AuthorityLabs
    SEO
    Comparison of SEO features of Insequent Matrix (discontinued) and AuthorityLabs, by Traject
    Feature
    Insequent Matrix (discontinued)
    10.0
    1 Ratings
    26% above category average
    AuthorityLabs, by Traject
    7.3
    4 Ratings
    5% below category average
    Keyword analysis10.01 Ratings9.04 Ratings
    Competitive analysis10.01 Ratings9.03 Ratings
    Site audit / diagnostics10.01 Ratings5.01 Ratings
    Site recommendations10.01 Ratings5.02 Ratings
    Task management10.01 Ratings7.01 Ratings
    SERP ranking tracking00 Ratings10.04 Ratings
    Page grader00 Ratings6.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Insequent Matrix (discontinued) and AuthorityLabs, by Traject
    Feature
    Insequent Matrix (discontinued)
    10.0
    1 Ratings
    27% above category average
    AuthorityLabs, by Traject
    7.5
    3 Ratings
    1% below category average
    Social SEO10.01 Ratings6.01 Ratings
    Mobile SEO10.01 Ratings9.03 Ratings
    Local SEO00 Ratings10.03 Ratings
    Global SEO00 Ratings5.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Insequent Matrix (discontinued) and AuthorityLabs, by Traject
    Feature
    Insequent Matrix (discontinued)
    10.0
    1 Ratings
    17% above category average
    AuthorityLabs, by Traject
    6.5
    4 Ratings
    26% below category average
    Multi-domain support10.01 Ratings10.04 Ratings
    Integration with web analytics tools10.01 Ratings3.02 Ratings
    Best Alternatives
    Insequent Matrix (discontinued)AuthorityLabs
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insequent Matrix (discontinued)AuthorityLabs
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Insequent Matrix (discontinued)AuthorityLabs
    Likelihood to Recommend
    Discontinued Products
    Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
    Incentivized
    Read full review
    Traject
    It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Site that is mobile friendly
    • Website integrated into Google platform for ads.
    • SEO dashboard is easy to use.
    Incentivized
    Read full review
    Traject
    • Keyword tracking (large volumes)
    • Keyword insights
    • Competitor Keyword tracking
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Web design is very sophisticated and beyond my capabilities.
    Incentivized
    Read full review
    Traject
    • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
    • All results must be pulled into other programs for inclusion in monitoring reports.
    • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    Traject
    This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
    Incentivized
    Read full review
    Traject
    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    No answers on this topic
    Traject
    • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
    Incentivized
    Read full review
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