Item: AuthorityLabs, by Traject
Rating: 10
Author: Billy Barker

Overall Satisfaction with AuthorityLabs

Use Cases and Deployment Scope

AuthorityLabs was used by our Marketing department to report on targeted keywords for use in tracking and strategizing our SEO focus. We also used AuthorityLabs to monitor three of our top competitors search rankings to make sure we were targeting the same keywords as well as measuring our ranking/performance in comparison to theirs.

Pros and Cons

Pros

Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
Customizing data - we liked that we could filter our data in different ways.

Cons

Really no negatives - AuthorityLabs is a very basic and easy to use website.

Return on Investment

We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.

Other Software Used

BrightEdge, Pardot, Yoast Wordpress SEO Plugins

Likelihood to Recommend

Based on the account type we had - which was probably the lowest package - it is perfect for small businesses or companies who only focus on a few handfuls of keywords. If you are a larger business or wanting to be more involved in SEO, you probably want a different package or solution.

AuthorityLabs Feature Ratings

Comments

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AuthorityLabs - a very simple but great SEO tool to help small businesses