Item: AuthorityLabs, by Traject
Rating: 9
Author: Brett Doucette, ABC, MBA

Overall Satisfaction with AuthorityLabs

Use Cases and Deployment Scope

It's being used for more in-depth keyword tracking for a multitude of keywords across several websites. It's primarily being used by the department (marketing). It tracks progress on keyword tracking and is also great for reporting on a monthly and quarterly basis.

Pros and Cons

Pros

Keyword tracking (large volumes)
Keyword insights
Competitor Keyword tracking

Cons

No API integration points (that I'm aware of) with marketing automation software like HubSpot or Marketo
A bit pricey (PLUS PRO level) compared to what you get with Moz
UX/UI experience compared to SEM Rush and SpyFu needs some improvement

Return on Investment

Positive: You identify 'not provided' keywords now which can be extremely helpful to refocus SEO efforts for pulling in more organic SEO traffic to your site.

Alternatives Considered

SpyFu and Moz

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.

Likelihood to Recommend

Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.

AuthorityLabs Feature Ratings

Comments

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