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Insider One vs. Mapp Intelligence, powered by Webtrekk

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insider One

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    The Insider One platform offers marketing and customer engagement teams an integrated Customer Data Platform (CDP). Insider One unites data, personalization, and journey orchestration across a set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One's capabilities for marketing and customer engagement teams include Customer Data Management, Cross-Channel Journey Orchestration, and Personalization. The platform boasts users among…N/A

    Mapp Intelligence, powered by Webtrekk

    Score10 out of 10
    N/AMapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
    Pricing
    Insider OneMapp Intelligence, powered by Webtrekk
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Insider OneMapp Intelligence, powered by Webtrekk
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
    More Pricing Information
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    User Ratings
    Insider OneMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Insider OneMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    Insider One
    Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
    Incentivized
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    Mapp Digital
    Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
    It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
    Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
    Incentivized
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    Pros
    Insider One
    • Excellent Customer Success Support
    • Clear and Understandable Reporting Especially for Digital Marketers
    Incentivized
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    Mapp Digital
    • Good visualization in reports for marketing and c-level.
    • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
    • Integrated tag management.
    • No sampled data.
    • It is possible to combine 90% variables and metrics.
    Incentivized
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    Cons
    Insider One
    • Attention to detail, checking for errors and bugs.
    • Support could be improved.
    Incentivized
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    Mapp Digital
    • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
    • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
    • Webtrekk should build better click-path-analysis and journeys.
    Incentivized
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    Support Rating
    Insider One
    No answers on this topic
    Mapp Digital
    We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
    Incentivized
    Read full review
    Alternatives Considered
    Insider One
    Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
    Incentivized
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    Mapp Digital
    Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
    Incentivized
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    Return on Investment
    Insider One
    • Improved conversion rate.
    • Increased online sales.
    • Increased leads.
    Incentivized
    Read full review
    Mapp Digital
    • Get insights into your web data.
    • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
    • 1 tool for over 20 apps and 100 websites.
    Incentivized
    Read full review
    ScreenShots

    Insider One Screenshots

    Screenshot of the Insider One panel