TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insider One

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    The Insider One platform offers marketing and customer engagement teams an integrated Customer Data Platform (CDP). Insider One unites data, personalization, and journey orchestration across a set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One's capabilities for marketing and customer engagement teams include Customer Data Management, Cross-Channel Journey Orchestration, and Personalization. The platform boasts users among…N/A

    Optimizely One

    Score7.3 out of 10
    N/AOptimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
    Pricing
    Insider OneOptimizely One
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Insider OneOptimizely One
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Best Alternatives
    Insider OneOptimizely One
    Small Businesses
    Listrak
    Score10 out of 10
    Yext
    Score6.7 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insider OneOptimizely One
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Insider OneOptimizely One
    Likelihood to Recommend
    Insider One
    Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
    Incentivized
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    Optimizely
    It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
    Incentivized
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    Pros
    Insider One
    • Excellent Customer Success Support
    • Clear and Understandable Reporting Especially for Digital Marketers
    Incentivized
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    Optimizely
    • Provides quicker release cycle for the way the product cards should be displayed.
    • Provides feedback for new product introduction and how it'll be perceived.
    • Allows rapid blackout from user experience changes that alters traffic flow.
    Incentivized
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    Cons
    Insider One
    • Attention to detail, checking for errors and bugs.
    • Support could be improved.
    Incentivized
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    Optimizely
    • Can use better interface for managing test, including scheduling and notification.
    • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
    • Notification on various aspects can be made more powerful and granular if such a need arise.
    Incentivized
    Read full review
    Alternatives Considered
    Insider One
    Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
    Incentivized
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    Optimizely
    There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
    Incentivized
    Read full review
    Return on Investment
    Insider One
    • Improved conversion rate.
    • Increased online sales.
    • Increased leads.
    Incentivized
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    Optimizely
    • Almost immediate payoff in terms of the benefit.
    • Easy to justify the TTM benefits to upper management.
    • Still somewhat hard to justify ROI, though this is not my expertise.
    Incentivized
    Read full review
    ScreenShots

    Insider One Screenshots

    Screenshot of the Insider One panel

    Optimizely One Screenshots

    Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.