TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iSpionage

    Score6.9 out of 10
    N/AiSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.N/A

    Resonate

    Score10 out of 10
    N/AResonate in Reston, Virginia offers their data driven marketing analytics platform, emphasizing consumer trends and insights as a source of guidance (which the platform helps you to surface) for marketing campaigns.N/A
    Pricing
    iSpionageResonate
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    iSpionageResonate
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    iSpionageResonate
    Small Businesses
    WordStream
    Score6.9 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iSpionageResonate
    Likelihood to Recommend
    6.8
    (4 ratings)
    10.0
    (1 ratings)
    User Testimonials
    iSpionageResonate
    Likelihood to Recommend
    ispionage, inc.
    iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
    Incentivized
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    Resonate
    If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments
    Incentivized
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    Pros
    ispionage, inc.
    • Keyword alerts notifications.
    • Competitors analysis.
    • Website monitoring.
    Incentivized
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    Resonate
    • Support - the support team at Resonate is incredible
    • Resonate is constantly making updates and communicating these updates to our agency
    • Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws
    Incentivized
    Read full review
    Cons
    ispionage, inc.
    • Keyword database is limited compared to other tools
    • Limited (though streamlined) feature set
    • Less agency-friendly than other tools.
    Incentivized
    Read full review
    Resonate
    • The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
    • No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!
    Incentivized
    Read full review
    Alternatives Considered
    ispionage, inc.
    iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
    Incentivized
    Read full review
    Resonate
    No answers on this topic
    Return on Investment
    ispionage, inc.
    • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
    • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
    • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
    Incentivized
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    Resonate
    • Allows us to make better informed decisions with who we target
    • Ability to create an additional avenue for profit through Resonate's services
    • Use in new business pitches to get an understanding of who the potential client's audience is without any first party data
    Incentivized
    Read full review
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