Iterate vs. Lookback

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.

Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.

Otherwise it’s a great tool

Incentivized

• Organising interviews for mobile devices
• Observer links so people can watch without interrupting the session
• Video transcriptions

Incentivized

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

• It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview

Incentivized