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Great product for Qual Researchers
October 30, 2023

Great product for Qual Researchers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lookback

I am part of the research team in the bank specifically focussing on Design Research. A large part of my job is doing qualitative research for a large product area. We use Lookback to chat with our research participants remotely on both, mobile and desktop.
We heavily rely on Lookback for mobile heavy interviews since one of our main product area is our native mobile app.
We also have our stakeholders watch interviews live and engage in the chat room to discuss observations during the session.
  • Organising interviews for mobile devices
  • Observer links so people can watch without interrupting the session
  • Video transcriptions
  • Unmoderated interviews is still under cooked as a feature
  • The process of how participants have to download an app to start an interview is a large friction point for us
  • Interviewing live
  • Sending out observer links
  • It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview
  • Zoom
Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.
Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Do you think Lookback delivers good value for the price?

Yes

Are you happy with Lookback's feature set?

Yes

Did Lookback live up to sales and marketing promises?

Yes

Did implementation of Lookback go as expected?

Yes

Would you buy Lookback again?

Yes

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.
Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.
Otherwise it’s a great tool