iZooto vs. PushEngage

iZooto is well suited to any web property that needs to nurture its relationship with users and needs another channel besides email, social media, and paid retargeting. Because of its integration with WordPress, WooCommerce, and Shopify, it's perfect for ECOM sites and other consumer-facing sites. But I can see it work well for a B2B / saas company too. In short, it makes repeat visits much more likely.

Incentivized

It is appropriate to send notifications through rss. It is less appropriate to send urgent notifications, it takes a long time to get the notification to users.

Incentivized

• iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
• iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
• iZooto allows us to monetise our push notifications without any extra effort.

Incentivized

• Supports sending to many users.
• Allows the sending of different notifications to two different segments.
• Allows user segmentation.

Incentivized

• Their WordPress plugin works but is a bit glitchy when you try to override a post's default settings in the notification
• More opportunities to brand the opt in prompt would be great -- with, say, our logo, though I am not sure it's supported by browsers
• There is no clear way to UNSUBSCRIBE from prompts, unlike with OneSignal.

Incentivized

• Notifications take a long time to reach users.
• The platform interface could improve.

Incentivized

The platform and analytics are slightly confusing.

Incentivized

They were on top of things right away when I reported an issue with their WordPress plugin, or when I needed to switch from Shopify to WordPress. Very hands-on and responsive. They have built-in live chat support in their app, though it would be nice if they incorporated it into their WordPress plugin too, so I didn't have to leave WordPress to report issues.

Incentivized

The support was efficient and fast to resolve doubts.

Incentivized

We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.

Incentivized

• iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
• iZooto contributes a healthy chunk of our ad revenues.

Incentivized

• Due to the time it takes for notifications to arrive, the opportunity is lost in some publications we do.
• With the notifications we have been able to reach more users.

Incentivized