iZooto - Solid push notification provider with targeting capabilities
October 25, 2018
iZooto - Solid push notification provider with targeting capabilities
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with iZooto
We use iZooto for allowing visitors to our site to subscribe to push notifications on desktop & mobile. It is primarily used by the marketing / user retention team. Given that most of our traffic is from search engine and most of the work that they do with us does not require them to login, iZooto allows us to get a way to reach them after they leave our site.
Pros
- iZooto allows us to keep up to date with various browser developments & push notification standards that keep evolving.
- iZooto allows us to re-target users who viewed a particular product, or products in a certain price range or users from a certain location or all all of these together.
- iZooto allows us to monetise our push notifications without any extra effort.
Cons
- There are times when iZooto's dashboard had issues on Safari browser.
- iZooto gives us a good % of our overall traffic by bringing a lot of returning users.
- iZooto contributes a healthy chunk of our ad revenues.
We use a few more tools regularly, but specifically for browser push we found iZooto to be the most focused player and the pricing to be reasonable. The monetization layer that they provide for publishers like us is a big value add. We continue to use different tools for analytics, funnels and other marketing automations.
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