Jasper.ai vs. Topic

If you create a lot of written content, and you want it to be SEO optimized, without having to figure out how to write a perfect prompt, Jasper is for you. Jasper came out before ChatGPT, and it does have some nice templates to get you through the process without much guesswork. However, much of what you can do in Jasper, you can now do in ChatGPT or Google Bard for free. You just have to do a little more work. So, if the price is not an issue, Jasper is better, but if you want free, ChatGPT-3 and Bard can do a lot of the same things.

Incentivized

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• Gives many outputs with little information given.
• The outputs sound like a human wrote them, even though it's through a AI system.
• There are many options within Jasper.ai that are useful within every aspect of our job.

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• The copy sounds pretty corporate
• The user interface was a bit confusing
• There were gives when the copy just didn't make sense

Incentivized

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

It has an interface that makes it easy for anyone to use, regardless of skill level. They are ideal content writing tools for anyone looking to produce unique and engaging content.

Incentivized

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• It's cut my time in half for certain client systems
• The best plan is a touch expensive - although worth the money

Incentivized

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration