Jasper

Score8.2 out of 10

47 Reviews and Ratings

What is Jasper?

Conversion AI, LLC headquartered in Austin, offers an AI copywriting tool, called Jasper, primarily used to create content marketing with less work. The vendor states it uses AI to write copy that converts for ads, emails, websites, listings, and blogs.

Categories & Use Cases

Aravindan Shivaprakasam

Digital Marketing Manager in Marketing at Pull Logic (11-50 employees employees)

Use Cases and Deployment Scope

We are a small team and had a very hard time developing content that is both technical and can hit the right target audiance in terms of value addition, and Jasper does this very well. It has helped us generate blogs and articles with high accuracy quickly. It's also SEO compliant, such that the content can also be used to drive website traffic.

Pros

Compose blogs and articles on our target keywords.
Give us ad copies we can use for display advertising.
Generate ideas and brainstorm new insights we can use for marketing and lead generation.

Cons

The content sometimes can be vague, need to be reviewed before posting online.
The content still needs a bit of human intervention.
User experience can be gamified to get users open to more designs and formats.

Return on Investment

Organic traffic grew by 20%.
Website signups increased by 10%.
Social media followers grew by 40% within 6 months.

Usability

Alternatives Considered

Copy.ai, Rytr.me and Rephrase.ai

Other Software Used

Copy.ai, Rytr.me, Wordtune, Writesonic

Wendy Rosenthal View profile

Partner in Professional Services at Olive + M (1-10 employees employees)

Use Cases and Deployment Scope

We use Jasper.ai to create engaging and effective marketing copy for our skincare company. We are a small business with 2 partners creating the marketing materials. Jasper.ai elevates our copy and helps us to make it more appealing to our customers. It is like an amazing copy editor that takes what you want to say in tone and brand voice and just makes it better.

Pros

Elevates existing marketing copy
Provides great templates to create new content
Allows you to change the style of the copy easily
Responds to editing requests

Cons

Creating draft images for social posts. I have found I have to prompt a lot more than just the copy
Switching between brands...it goes to the default sometimes when I am in another of my brands
Sharing between teams can be smoother

Return on Investment

I don't have to hire a marketing agency for copywriting
It has saved me hours of my time and as a small business this is very important
I have seen more engagement on my posts and emails

Usability

Alternatives Considered

ChatGPT

Other Software Used

PlayMetrics, Riverside.fm, Shopify

Verified User

Consultant in Professional Services (1-10 employees employees)

Use Cases and Deployment Scope

Jasper helps generate marketing-focused content quickly. Its built-in templates for blogs, ads, and emails are helpful and help maintain a consistent tone. I use it to support content creation across blogs, marketing copy, social media, and training materials. Jasper helps address writer’s block, reduces content turnaround time, and improves consistency.

Pros

Helps generate marketing-focused content quickly.
Supports SEO optimization.
Good collaboration tools for teams.

Cons

Expensive for solo creators.
Requires editing for highest quality output.
Mostly text-focused.

Return on Investment

Reduces content creation time.
Helps meet deadlines faster.
Needs manual editing.

Usability

Alternatives Considered

Grammarly and Writesonic

Other Software Used

Grammarly, Writesonic

Corey Walker View profile

President in Marketing at The Marketing Specialist (1-10 employees employees)

Use Cases and Deployment Scope

I use Jasper in a variety of ways, but mostly to create blog posts, articles, sales pages, and email newsletters for my social media marketing business and some of my client's businesses. I like the way it has templates for these different items that make it super easy and effective.

Pros

Blog posts.
Articles.
Sales Pages.
Email Copy.

Cons

I don't think it's really missing anything that I need.

Most Important Features

AIDA Blog Post Template.
Blog Post Outline.
1st paragraph of the article.

Return on Investment

Negative - it is not $99/mo for a business account which I would need to get more brand voices. So, I have opted to use ChatGPT and Bard for free.

Alternatives Considered

ChatGPT

Other Software Used

ChatGPT, Adobe Illustrator CC, Canva

Gonzalo Bayona Camiletti View profile

Software Engineer in Information Technology at PLAID, Inc. (51-200 employees employees)

Use Cases and Deployment Scope

Conversion.ai is a copywriting tool that can generate high-quality content in just minutes. This tool uses artificial intelligence technology for tasks like writing and creating high-converting copy for your ads, emails and landing pages, website headlines along with formatting articles, social media posts, blogs, listings, and much more.

Pros

Available in Spanish and in more than 25 different languages.
Generate 100% original content.
Ideal for people, bloggers and marketers.
Generate titles, descriptions and headlines to make our content more impressive.

Cons

Trial period of only 7 days.

Most Important Features

Intuitive and aesthetically pleasing platform.
You can generate high-level content.
It works in more than 25 different languages (yes, it includes Spanish).
40+ Short Form Copywriting Templates
Content can be created quickly by using multiple copywriting skills in a single document

Return on Investment

It is AI-powered writing software that can write text for a variety of formats. I like to use it because I can produce blog posts, articles, social media posts very safely and efficiently.

Alternatives Considered

Grammarly and Linguix

Other Software Used

Grammarly, Linguix