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What is Jasper?

Conversion AI, LLC headquartered in Austin, offers an AI copywriting tool, called Jasper, primarily used to create content marketing with less work. The vendor states it uses AI to write copy that converts for ads, emails, websites, listings, and blogs.

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per month

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per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

Using Artificial Intelligence (AI) to Auto-Generate Meta Descriptions for SEO ( Demo)


JASPER.AI REVIEW 2023 - The Good, The Bad And The Ugly

YouTube Review - My 5 Hacks After 20 Days Of Using It

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Product Details

What is Jasper? (formerly,or is an AI copywriting tool, primarily used to create content marketing with less work. The vendor states it uses AI to write copy that converts for ads, emails, websites, listings, and blogs.

Jasper features a number of tools to enhance the user's copywriting. Some of these include sentence extenders, ad headline and blog outline generation, company bios, Google and Facebook ad text and titles, SEO titles and meta-description, product descriptions (e.g. for listing products on Amazon) that can include bulleted details, social posts, and simplified text via its "Explain it to a Child" feature, which simplifies text to maximize comprehension. Jasper can produce copy through frameworks, such as AIDA (Attention, Interest, Desire, Action), or the Problem-Agitate-Solution (PAS) for generating marketing and presentational ideas.

Jasper Videos

Command Tips & Tricks - Jasper University
Idea Factory Recipe - Jasper Recipes
Blog Post Recipe - Jasper Recipes

Jasper Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings



(1-8 of 8)
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Skyler Benson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I used mostly for blog post writing for both freelance clients and my own blog. I also occasionally used Jasper for website content writing. It helped me speed up my writing process by at least 3X compared to how I used to write content from scratch myself. I was then able to focus more time on editing Jasper's output and producing higher-quality content faster.
  • Blog Post Writing.
  • Website Content.
  • Outlining blog posts.
  • Brainstorming.
  • I often found that would repeat the same content over and over, especially when writing long-form 2000+ word blog posts.
  • I also found the 50k per month plan wasn't really enough, and then there was a large price increase, although Jasper has recently changed the pricing/plans so there is no longer a cap.
  • Quite often, when choosing a writing voice - the content still sounded similar no matter if I tried different tones.
3 months ago, I would have absolutely recommended Jasper to everyone. But I have recently switched to ChagGPT, and I feel that with GPT-4, the output quality is far superior to Jasper now with ChatGPT Plus for less than half the price. The one scenario where Jasper absolutely is hands down better than ChatGPT is if you want access to current events and for Jasper to be able to scan current search results for up-to-date information. ChatGPT does not have this functionality yet, and if Jasper were priced a bit cheaper, I would still have kept my subscription just for this feature alone.
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Jasper in a variety of ways, but mostly to create blog posts, articles, sales pages, and email newsletters for my social media marketing business and some of my client's businesses. I like the way it has templates for these different items that make it super easy and effective.
  • Blog posts.
  • Articles.
  • Sales Pages.
  • Email Copy.
  • I don't think it's really missing anything that I need.
If you create a lot of written content, and you want it to be SEO optimized, without having to figure out how to write a perfect prompt, Jasper is for you. Jasper came out before ChatGPT, and it does have some nice templates to get you through the process without much guesswork. However, much of what you can do in Jasper, you can now do in ChatGPT or Google Bard for free. You just have to do a little more work. So, if the price is not an issue, Jasper is better, but if you want free, ChatGPT-3 and Bard can do a lot of the same things.
Score 9 out of 10
Vetted Review
Verified User
As a full-service marketing company, we focus on all aspects of our clients' online presence and SEO. All of these efforts take time, and with, we are able to alleviate some of the stressors of the processes we use. Almost all of our organization uses for responding to reviews on our clients' Google My Business pages, re-writing/writing new title tags and meta descriptions, and even sentence expanders when writing emails to clients.
  • Gives many outputs with little information given.
  • The outputs sound like a human wrote them, even though it's through a AI system.
  • There are many options within that are useful within every aspect of our job.
  • Give more of a variety of responses/outputs.
  • Create an option for Title Tags/Meta Descriptions on a contact page & about us.
A few scenarios where is well suited is responding to not only negative reviews on various platforms in a well-spoken manner but responding to positive reviews as well. We create websites for our clients, and with, we are able to use it for the initial build-out of the website and SEO. Not only will it help with SEO, but there are also options for different Google My Business templates such as Google Ads Description, Product Description, etc.
Gonzalo Bayona Camiletti | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized is a copywriting tool that can generate high-quality content in just minutes. This tool uses artificial intelligence technology for tasks like writing and creating high-converting copy for your ads, emails and landing pages, website headlines along with formatting articles, social media posts, blogs, listings, and much more.
  • Available in Spanish and in more than 25 different languages.
  • Generate 100% original content.
  • Ideal for people, bloggers and marketers.
  • Generate titles, descriptions and headlines to make our content more impressive.
  • Trial period of only 7 days.
It is ideal for anyone who does not know where to start when it comes to creating content with great results. It is also ideal for entrepreneurs, Nics, bloggers, and marketers, as this tool improves conversions across advertising, social media, blog posts, and email campaigns by providing actionable data and tips to improve the performance of our content.
Deep Gill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I have been looking for a way to get content for my website that can help me save time and money. I have been searching for a copywriting tool that can generate ideas, topics, and articles for my blog, product descriptions, and other things. I tried this software and it's amazing. It's providing me with ideas and topics to write about and generate content. I highly recommend this software to other people who are in the same situation as me.
  • Write better product description
  • Help to write email content and social media post content
  • Giving very good ides for blogs
  • Content improver
  • Pricing little high
  • User interface need to be improved
The advanced AI is able to analyze and provide a large number of variations of the content. All that the user needs to do is select the preferred variant and add minor corrections. The software is able to generate hundreds of articles based on a single keyword, which never existed before.
Basant Gupta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
we're using the conversion tool for the last 2 years and we have provided it to all our organizations' users who work on content. it is a very intelligent and powerful software that automatically generates website content, articles, books, copywriting, social media posts. software is fully capable software helping you create original, accurate, and non-plagiarized content faster.
  • Content improver
  • support 25+ different languages
  • Autocorrect
  • Grammar Check
  • Tone checker
  • pro price is very high is a powerful and intelligent AI-powered platform that is designed to create converting copy-writing for emails, ads, blogs, and listings. it uses Artificial Intelligence (AI) to fulfilling all the tasks. it is well suited for every size of the organization. it will suggest improving your organization's blogs and emails.
October 13, 2021

Great AI copywriter

Kameron Snow | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I tried when it first came back. I found certain parts of it to be really useful and there were other parts that were less so. They improved the product quite a bit while I was there so I know it's a really great experience now. It helps you write copy on autopilot.
  • Had really good ideas
  • Can take your words and turn them into multiple variations
  • Can produce copy that sounds pretty human
  • The copy sounds pretty corporate
  • The user interface was a bit confusing
  • There were gives when the copy just didn't make sense
I think this is great for SEO out content farms. At least in it's current state, it's only a modification took for personal brands. There's a long way to go in terms of really understanding how the copy can influence purchase decisions and be a cc usefully addition for those who are creating more personalized content.
Score 9 out of 10
Vetted Review
Verified User
Incentivized is used for cold email writing for my agency. It handles a variety of different niches and works quite well. This isn't a FLAWLESS tool, you will still need to do some editing; however, the stuff it consistently churns out saves us HOURS of time and works great.
  • Cold email
  • content creation
  • facebook ad copy
  • AWAI formatting
  • recipes can get somewhat confusing
  • long form / blog style articles could be more accurate
  • The cold emails can get somewhat repetitive
If you're a beginning/intermediate copywriter...don't hesitate to pick this up...if you're advanced but don't like the "beginning" process...start here and expand. It's great for coming up with a foundation to build on!
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