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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kantar Media

    Score8 out of 10
    N/AKantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A
    Pricing
    Kantar Media
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Kantar Media
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Kantar Media
    Considered Both Products
    Kantar
    Chose Kantar Media
    It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Kantar Media
    Likelihood to Recommend
    8.0
    (1 ratings)
    User Testimonials
    Kantar Media
    Likelihood to Recommend
    Kantar
    For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
    Incentivized
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    Pros
    Kantar
    • Agility
    • User interface
    • ROI from improved Paid media Performance
    Incentivized
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    Cons
    Kantar
    • Help and support agents
    • Timely updates at times, not on par with others'
    • Lack of intuitive recommendations feature / insights manager
    Incentivized
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    Alternatives Considered
    Kantar
    It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
    Incentivized
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    Return on Investment
    Kantar
    • Increased ROI 10x compared to previous solution in first two years
    • Improved market share of partner brand ahead of expectation
    • Opened up confidence of branching out into new markets internationally
    Incentivized
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