Name: Kantar Media
Rating: 8 (3 reviews)
Author: Kantar

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Flowchart

Development

Association Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Risk Management

Streaming Analytics

Workflow

Enterprise

Accounting

Accounts Receivable

Crypto Asset Management

Crypto Tax

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

AI Governance

Cloud Storage

Custom Software Development Services

Data Center Virtualization

Data Fabric

Fraud Detection

IT Service Providers

Identity Verification

Integration Platform as a Service (iPaaS)

Intranet

Load Testing

Managed File Transfer (MFT)

Managed Private Cloud

Network Performance Monitoring

SaaS Management

Software-Defined WAN

System Monitoring

Time Series Databases

User Activity Monitoring

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Email Marketing

Gamification

Marketing Automation

Personalization Engines

Press Release Management

Product Sampling

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Product Configuration

Sales

Architecture

Construction Workforce Management

Inventory Management

Last Mile Delivery

Loan Servicing

Moving Software

Oil and Gas

Physical Therapy

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Nielsen Digital Ads Ratings

Nielsen

QuestionPro

QuestionPro Inc

Similarweb

Similarweb LTD

Qualtrics XM for Strategy and Research

Qualtrics

Ensighten Manage

Ensighten

Nielsen Marketing Cloud

Mintel

SpyFu

Adobe Experience Platform Launch

Adobe

Kantar Advertising and Paid Search Intelligence is a solution designed to help advertisers, agencies, and media owners measure and optimize the effectiveness of their content and activity across all media channels, including paid search. According to the vendor, this software solution is suitable for businesses of varying sizes, including small, medium, and large companies in industries such as advertising, marketing, media agencies, digital marketing, e-commerce, and retail.

## Key Features

**Campaign Effectiveness & ROI**: According to the vendor, users can optimize their media mix across channels to deliver impactful campaigns and improve return on investment. They can also link campaign effectiveness to purchasing behavior to potentially boost returns on media investment. The tool allows users to identify touchpoints with the greatest impact and understand how they work together to maximize media and marketing spend.

**Programmatic Activation**: The vendor claims that users can easily turn consumer segment insights into advertising by activating profiles in media targeting. They can target shoppers based on their actual purchase behavior across all retailers and channels. The solution also offers audience activation services to enrich prospect databases and enhance targeting. According to the vendor, users can measure and optimize targeted marketing strategies on an ongoing basis.

**Audience Measurement**: The vendor states that this solution allows users to connect data to improve audience engagement and inform strategies. Users can understand real-time media consumption across platforms and devices. The tool combines advanced technology and data science techniques with local market knowledge. According to the vendor, the data provided is trusted currency-grade data used as the basis for trading.

**Creative Development & Evaluation**: According to the vendor, users can build a robust foundation for creative platforms based on relevant human insights and consumer behavior. They can optimize creative to stand out, create meaningful impressions, and drive brand growth. The tool offers AI-powered tools that can predict creative effectiveness in just 15 minutes. Additionally, users can identify markets where creative can successfully transfer with predictive AI models.

**Consumer Profiling & Targeting**: The vendor claims that users can rely on verified data to identify and reach their ideal audience. They can access and activate insights easily with flexible and simple-to-use analysis tools. The solution allows users to use data to show competitive value to advertisers across different media channels. Users can optimize media planning by finding the most relevant target audiences and advertising activation choices, according to the vendor.

Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.

AppTweak, headquartered in Brussels, offers their eponymous ASO tools suite, designed to fuel growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

Starter

Guru

Power

AppTweak

Asodesk is a platform for organic traffic monitoring, management and analysis, from the compnay of the same name in Moscow, designed to help mobile developers to increase organic traffic. Asodesk focus in keywords rankings tracking and analytics. The tool offers an app reviews service with Slack integration. Asodesk has 3 paid plans that goes from 100 to 1000 tracked keywords and 5 to 50 tracked apps.

Startup ASO

Pro ASO

Business ASO

Asodesk

Kantar Media

Search Marketing Intelligence

Likelihood to Recommend

Kantar Media provides critical information that helps our clients make better decisions about communications.

We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. 

As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, marketing and advertising effectiveness to social media monitoring. 

Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.

Kantar

BrandVerity

Kantar Advertising and Paid Search Intelligence 2022-05-18 10:28:15

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Customer support

Help and support

Timely updates

Paid media

Friendly ui

Ui ux

Easy to use

User interface

Home

Search Marketing Intelligence Tools

With the best will in the world, the most important starting point is to have a clear understanding of the situation when going into any campaign, and Kantar Advertising and Paid Search Intelligence has truly helped in this regard. Within the group part of my role is to support auxiliary divisions and their partners to move forward with services like Kantar Advertising and Paid Search Intelligencer's and this is one of the best

Agility
User interface
ROI from improved Paid media Performance

Help and support agents
Timely updates at times, not on par with others'
Lack of intuitive recommendations feature / insights manager

User interface
Competition analysis
Global reach
Agility

Increased ROI 10x compared to previous solution in first two years
Improved market share of partner brand ahead of expectation
Opened up confidence of branching out into new markets internationally

Kantar Media

Overview

What is Kantar Media?