Overview
What is BrandVerity?
BrandVerity is a paid search monitoring and tracking solution from the company of the same name in Seattle.
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is BrandVerity?
BrandVerity Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews
Community Insights
- Business Problems Solved
- Pros
- Cons
BrandVerity has been successful in solving various business problems for its users. One of the primary use cases is to prevent unapproved partners and sites from bidding on trademark terms, allowing for effective partner program management and fraud monitoring. This feature helps businesses protect their brand from unauthorized party affiliates and keeps partners accountable for their bidding techniques. With the daily alerts, users can easily stay up-to-date with any affiliates that may infringe trademark policies and report violations to search engines.
Another key feature of BrandVerity is its fast and easy reporting system. The software analyzes thousands of SERPs and provides results in a short time to help save time in reporting violators who are using a brand name without permission. It simplifies the complaint submission process by identifying violators quickly, giving red flags, and providing additional information to ensure online content compliance. As a result, users can submit complaints to multiple search engines without going through each one manually, improving team efficiency.
Affiliate managers also benefit significantly from BrandVerity services. The tool helps them catch affiliates using their brand name in unapproved ways, ensuring no paid search violations occur. By automating searches, businesses can quickly verify that competitors are not infringing on their bids without manual effort or tedious paperwork. Furthermore, small teams can rely on the automation and notification process that BrandVerity offers to ease their workload and protect keywords while keeping partners accountable for any misuse or inappropriate behavior.
Overall, BrandVerity's services enable businesses to protect their brand names effectively, reduce the chances of unauthorized affiliate party misconducts, ensure compliance with industry standards, automate searches, improve team efficiency and monitor fraudulent activities effectively.
Easy to use: Users find BrandVerity easy to navigate through the platform and appreciate its user-friendly interface. Several reviewers have mentioned that it is easy to spot check policy violations, explore in-depth violation records, and manage paid search landscapes for multiple clients.
Helpful automated reports: Many users have praised the automated reporting feature of BrandVerity which generates daily, weekly or monthly reports. The automated nature of these reports has been highlighted as a major plus point by several reviewers who find them helpful for their analytics team.
Identifies trademark violations: Reviewers appreciate how BrandVerity helps brands prevent trademark violations by keeping an eye on affiliates violating terms and conditions, identifying partners using brand names/terms without permission, and providing ad screenshots/copy/redirect links etc. for specific affiliate program violators.
Outdated Interface: Several users have noted that the user interface of BrandVerity is outdated and could use an update to make it more intuitive and easier to navigate.
Lengthy Appeal Process: According to multiple reviewers, appealing trademark infringements can take up to 8 weeks, which some find too long and frustrating.
High Amount of Manual Work: Many users have expressed that there is a lot of manual work involved in using the software, particularly in understanding broad match keywords. This can be time-consuming and may result in partners being flagged for accidental bidding.