TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kantar Research Services

    Score8 out of 10
    N/AKantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A

    LSEG Eikon

    Score9.6 out of 10
    N/ALSEG Eikon, formerly from Refinitiv, is an open-technology solution for financial markets professionals, providing access to data, insights, and news. Through an array of relevant apps that deliver content and analytics, Eikon helps users move from insight to action.N/A
    Pricing
    Kantar Research ServicesLSEG Eikon
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Kantar Research ServicesLSEG Eikon
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Kantar Research ServicesLSEG Eikon
    Small Businesses
    Qualtrics
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Qualtrics
    Score7.8 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    Enterprises
    Qualtrics
    Score7.8 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Kantar Research ServicesLSEG Eikon
    Likelihood to Recommend
    7.6
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Kantar Research ServicesLSEG Eikon
    Likelihood to Recommend
    Kantar
    Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
    Incentivized
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    LSEG (London Stock Exchange Group)
    Very likely to recommend to a colleague if he deals with researching companies on a day-to-day basis since it captures real-time market data, financial information such as income statements and balance sheet items, as well as news items around strategic updates and analyst reports from top investment banks.
    Incentivized
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    Pros
    Kantar
    • There studies provide brand insights in the most particular way.
    • They also help in media planning & measuring their effectiveness.
    • Helps in building brands.
    Incentivized
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    LSEG (London Stock Exchange Group)
    • ESG ratings - allowing us to benchmark practices and reporting.
    • Real time market data - allowing us to track target companies.
    • Financial information - allows us to gauge companies' historical and forecasted performance.
    Incentivized
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    Cons
    Kantar
    • The platform can be confusing to navigate at times; UX could be simplified.
    • Ability to utilize more competitive datasets would be helpful.
    • Sometimes takes a while to return data and build out full insights.
    Incentivized
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    LSEG (London Stock Exchange Group)
    • Not very easy to navigate - needs user to spend time.
    • Should have an intelligent search option to enable targeted search.
    • Should have more granular coverage in terms of financials.
    Incentivized
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    Alternatives Considered
    Kantar
    Easy to use, better pricing, deeper understanding.
    Incentivized
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    LSEG (London Stock Exchange Group)
    Refinitiv Eikon is a wholesome product that scores over the above products in terms of the coverage universe, features, and credibility of data Refinitiv Eikon is a go-to source for financial and ESG data, whose credibility is well established in the industry and scores above other competitors in this aspect.
    Incentivized
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    Return on Investment
    Kantar
    • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
    Incentivized
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    LSEG (London Stock Exchange Group)
    • Negative - Tool is pricey so not everybody can afford.
    • Positive - Coverage of real time market data is unmatched.
    • Positive - ESG data coverage is very useful.
    Incentivized
    Read full review
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