TrustRadius

Kantar Research Services vs. Market Access Platform (MAP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Market Access Platform (MAP)
Score 0.0 out of 10
N/A
The Market Access Platform, formerly from Context Matters, a Decision Resources Group (DRG) company, acquired with DRG by Clarivate, is a modular intelligence platform for pharmaceutical research providing regulatory data, market and economic data, and pricing information.N/A
Pricing
Kantar Research ServicesMarket Access Platform (MAP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Kantar Research ServicesMarket Access Platform (MAP)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Kantar Research ServicesMarket Access Platform (MAP)
Considered Both Products
Kantar Research Services
Verified User
Anonymous
Chose Kantar Research Services
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Chose Kantar Research Services
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable …
Market Access Platform (MAP)

No answer on this topic

Best Alternatives
Kantar Research ServicesMarket Access Platform (MAP)
Small Businesses
Alchemer
Alchemer
Score 9.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Alchemer
Alchemer
Score 9.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
Alchemer
Alchemer
Score 9.3 out of 10
D&B Hoovers
D&B Hoovers
Score 7.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kantar Research ServicesMarket Access Platform (MAP)
Likelihood to Recommend
7.6
(0 ratings)
-
(0 ratings)
User Testimonials
Kantar Research ServicesMarket Access Platform (MAP)
Likelihood to Recommend
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots