Kantar Research Services vs. Mediaocean Prisma

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

The perfect tool for a team looking to bring social, Amazon, or OTT in-house.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Co-op budget management
• Audience targeting

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• Amazon bidding
• Syncing more audience in OTT

Incentivized

Team is always very responsive from the account manager to the C-Level.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

Not what we were looking for to scale.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Increased ROAS in social media buys
• Increased audience segmentation

Incentivized