Kantar Research Services vs. Omniconvert Explore

Kantar Research Services

Omniconvert Explore

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Kantar Research Services	Score 8.0 out of 10	N/A	Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.	N/A
Omniconvert Explore	Score 8.0 out of 10	Mid-Size Companies (51-1,000 employees)	Explore by Omniconvert is a conversion rate optimization platform. It boasts a democratic approach to product development, where users can help decide the future of the CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web surveys. The vendor state Omniconvert currently has…	$0

Pricing

Kantar Research Services

Omniconvert Explore

Editions & Modules

No answers on this topic

50 000 tested views: 0 $
100 000 tested views: $245
per month
700 000 tested views: $1293
per month
5 000 000 tested views: $4658
per month

Offerings

Pricing Offerings
Kantar Research Services	Omniconvert Explore
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Kantar Research Services	Omniconvert Explore

Features

Kantar Research Services

Omniconvert Explore

Testing and Experimentation

Comparison of Testing and Experimentation features of Product A and Product B
	Kantar Research Services - Ratings	Omniconvert Explore 8.3 1 Ratings 1% below category average
Split URL testing	00 Ratings	9.01 Ratings
Multivariate testing	00 Ratings	5.01 Ratings
Visual / WYSIWYG editor	00 Ratings	9.01 Ratings
Experiment workflow and approval	00 Ratings	10.01 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Kantar Research Services - Ratings	Omniconvert Explore 9.0 1 Ratings 3% above category average
Standard visitor segmentation	00 Ratings	8.01 Ratings
Website personalization	00 Ratings	10.01 Ratings

Best Alternatives
	Kantar Research Services	Omniconvert Explore
Small Businesses	Alchemer Score 9.1 out of 10	Convert Experiences Score 9.9 out of 10
Medium-sized Companies	Alchemer Score 9.1 out of 10	Dynamic Yield Score 9.0 out of 10
Enterprises	Alchemer Score 9.1 out of 10	Dynamic Yield Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Kantar Research Services	Omniconvert Explore
Likelihood to Recommend	7.6 (3 ratings)	10.0 (1 ratings)
Support Rating	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	Kantar Research Services	Omniconvert Explore
Likelihood to Recommend	Kantar Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial. Incentivized Verified User Anonymous Read full review	Omniconvert If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel. If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Pros	Kantar There studies provide brand insights in the most particular way. They also help in media planning & measuring their effectiveness. Helps in building brands. Incentivized Verified User Anonymous Read full review	Omniconvert Conversion optimization. Website personalization. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Cons	Kantar The platform can be confusing to navigate at times; UX could be simplified. Ability to utilize more competitive datasets would be helpful. Sometimes takes a while to return data and build out full insights. Incentivized Verified User Anonymous Read full review	Omniconvert The learning curve could be easier. Improve onboarding. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Support Rating	Kantar No answers on this topic	Omniconvert They have been polite and good about updates. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Alternatives Considered	Kantar Easy to use, better pricing, deeper understanding. Incentivized Verified User Anonymous Read full review	Omniconvert Unless has an easier learning curve but they have different features. Their personalization is similar though. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Return on Investment	Kantar From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing. Incentivized Verified User Anonymous Read full review	Omniconvert Personalization from referral sites has been an improvement to ROI. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
ScreenShots		Omniconvert Explore Screenshots