Kantar Research Services vs. Pabbly

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
• Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
• Great for companies that need to automate functions that are repetitive throughout the organization

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Connect software applications that are not already integrated or connected
• Automate processes within a single software
• Transform data and then using that data across different software applications

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• The trigger action needs improvement
• The method of connecting different software also needs to be simplified
• The actions for some software applications need to have more capability (things that can be done between different software)

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Saved us thousands of dollars in manual labor costs
• Made us more profitable due to automating our marketing effort
• Allowed us to meet with more prospects by reducing our effort
• Made us more intelligent by capturing important information that we were not able to capture

Incentivized