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Kantar Research Services vs. Vertica Analytics Database

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kantar Research Services

    Score8 out of 10
    N/AKantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A

    Vertica Analytics Database

    Score10 out of 10
    N/AThe Vertica Analytics Platform supplies enterprise data warehouses with big data analytics capabilities and modernization. Vertica was acquired and supported by OpenText, then sold to Rocket Software in 2026.N/A
    Pricing
    Kantar Research ServicesVertica Analytics Database
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Kantar Research ServicesVertica Analytics Database
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Kantar Research ServicesVertica Analytics Database
    Small Businesses
    Qualtrics
    Score7.8 out of 10
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    Medium-sized Companies
    Qualtrics
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    Snowflake
    Score8.7 out of 10
    Enterprises
    Qualtrics
    Score7.8 out of 10
    Snowflake
    Score8.7 out of 10
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    User Ratings
    Kantar Research ServicesVertica Analytics Database
    Likelihood to Recommend
    7.6
    (3 ratings)
    8.0
    (7 ratings)
    Support Rating
    -
    (0 ratings)
    7.9
    (2 ratings)
    User Testimonials
    Kantar Research ServicesVertica Analytics Database
    Likelihood to Recommend
    Kantar
    Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
    Incentivized
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    Rocket Software
    Vertica as a data warehouse to deliver analytics in-house and even to your client base on scale is not rivaled anywhere in the market. Frankly, in my experience it is not even close to equaled. Because it is such a powerful data warehouse, some people attempt to use it as a transactional database. It certainly is not one of those. Individual row inserts are slow and do not perform well. Deletes are a whole other story. RDBMS it is definitely not. OLAP it rocks.
    Incentivized
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    Pros
    Kantar
    • There studies provide brand insights in the most particular way.
    • They also help in media planning & measuring their effectiveness.
    • Helps in building brands.
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    Rocket Software
    • Extremely fast query performance - Vertica is one of the fastest query engines out there.
    • Scales to TBs - Scales reasonably well up to 10-20 nodes and 10 - 100s of TB of data.
    • Easy to Use - Fairly easy to user, we made quite some headway with just 1 person running it for a while.
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    Cons
    Kantar
    • The platform can be confusing to navigate at times; UX could be simplified.
    • Ability to utilize more competitive datasets would be helpful.
    • Sometimes takes a while to return data and build out full insights.
    Incentivized
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    Rocket Software
    • Could use some work on better integrating with cloud providers and open source technologies. For AWS you will find an AMI in the marketplace and recently a connector for loading data from S3 directly was created. With last release, integration with Kafka was added that can help.
    • Managing large workloads (concurrent queries) is a bit challenging.
    • Having a way to provide an estimate on the duration for currently executing queries / etc. can be helpful. Vertica provides some counters for the query execution engine that are helpful but some may find confusing.
    • Unloading data over JDBC is very slow. We've had to come up with alternatives based on vsql, etc. Not a very clean, official on how to unload data.
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    Support Rating
    Kantar
    No answers on this topic
    Rocket Software
    I haven't had any recent opportunity to reach out to Vertica support. From what I remember, I believe whenever I reached out to them the experience was smooth.
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    Alternatives Considered
    Kantar
    Easy to use, better pricing, deeper understanding.
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    Rocket Software
    Vertica performs well when the query has good stats and is tuned well. Options for GUI clients are ugly and outdated. IO optimized: it's a columnar store with no indexing structures to maintain like traditional databases. The indexing is achieved by storing the data sorted on disk, which itself is run transparently as a background process.
    Incentivized
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    Return on Investment
    Kantar
    • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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    Rocket Software
    • Positive impact on ROI by being able to get customer insights in real-time.
    • Positive ROI through reduced time to set-up and maintain Vertica instances.
    Incentivized
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