Kevel vs. Revcontent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kevel
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
Revcontent
Score 7.4 out of 10
N/A
Revcontent is native advertising technology emphasizing content discovery, from the company of the same name in Sarasota.N/A
Pricing
KevelRevcontent
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KevelRevcontent
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Features
KevelRevcontent
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kevel
10.0
1 Ratings
30% above category average
Revcontent
-
Ratings
DSP integration10.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kevel
10.0
1 Ratings
24% above category average
Revcontent
-
Ratings
Ad campaign creation10.01 Ratings00 Ratings
Ad deployment10.01 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Ad display and retargeting segmentation10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kevel
9.2
1 Ratings
16% above category average
Revcontent
-
Ratings
Ad dashboards9.01 Ratings00 Ratings
Ad performance reports9.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Ad attribution reporting9.01 Ratings00 Ratings
Cross-channel ad management9.01 Ratings00 Ratings
Best Alternatives
KevelRevcontent
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
AdSense
AdSense
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KevelRevcontent
Likelihood to Recommend
10.0
(1 ratings)
4.0
(1 ratings)
Usability
-
(0 ratings)
2.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
KevelRevcontent
Likelihood to Recommend
Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Read full review
Revcontent
It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.
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Pros
Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
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Revcontent
  • Easy to get started and set up
  • Low barrier for entry
Read full review
Cons
Kevel
  • User interface could be faster to load.
Read full review
Revcontent
  • Customer support/account management it’s impossible to talk to a human.
  • Improving the quality of traffic. It gets fraudulent traffic.
  • Adding more targeting options
  • Spends your money
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Usability
Kevel
No answers on this topic
Revcontent
It’s easy enough to use.
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Support Rating
Kevel
No answers on this topic
Revcontent
100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.
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Alternatives Considered
Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
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Revcontent
They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.
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Return on Investment
Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
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Revcontent
  • Best days were -25% roi
  • Worst days were -77% roi
Read full review
ScreenShots

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example