Kevel vs. Tripadvisor Sponsored Placements

Kevel

Tripadvisor Sponsored Placements

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Kevel	Score 6.7 out of 10	Enterprise companies (1,001+ employees)	Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…	N/A
Tripadvisor Sponsored Placements	Score 0.0 out of 10	N/A	Tripadvisor's Sponsored Placements business product enables the user to promote a business across Tripadvisor to drive more direct bookings, receiving high-profile ad placements across Tripadvisor.	N/A

Pricing

Kevel

Tripadvisor Sponsored Placements

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Kevel	Tripadvisor Sponsored Placements
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

Additional Details

Pricing is customized based on feature needs, support needs, and monthly request volume.

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More Pricing Information

Community Pulse
	Kevel	Tripadvisor Sponsored Placements

Features

Kevel

Tripadvisor Sponsored Placements

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Kevel 10.0 1 Ratings 31% above category average	Tripadvisor Sponsored Placements - Ratings
DSP integration	10.01 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Kevel 10.0 1 Ratings 24% above category average	Tripadvisor Sponsored Placements - Ratings
Ad campaign creation	10.01 Ratings	00 Ratings
Ad deployment	10.01 Ratings	00 Ratings
Display advertising	10.01 Ratings	00 Ratings
Ad display and retargeting segmentation	10.01 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Kevel 9.2 1 Ratings 17% above category average	Tripadvisor Sponsored Placements - Ratings
Ad dashboards	9.01 Ratings	00 Ratings
Ad performance reports	9.01 Ratings	00 Ratings
Ad conversion tracking	10.01 Ratings	00 Ratings
Ad attribution reporting	9.01 Ratings	00 Ratings
Cross-channel ad management	9.01 Ratings	00 Ratings

Best Alternatives
	Kevel	Tripadvisor Sponsored Placements
Small Businesses	Criteo Commerce Growth Score 8.0 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Enterprises	Criteo Commerce Growth Score 8.0 out of 10	Marin Software (discontinued) Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Kevel	Tripadvisor Sponsored Placements
Likelihood to Recommend	10.0 (1 ratings)	- (0 ratings)

User Testimonials
	Kevel	Tripadvisor Sponsored Placements
Likelihood to Recommend	Kevel For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google). Incentivized Verified User Anonymous Read full review	Tripadvisor No answers on this topic
Pros	Kevel More personable team that can address customizations needed to the product. Easy to use interface. Frequent product updates with notifications via email. Well documented API. Incentivized Verified User Anonymous Read full review	Tripadvisor No answers on this topic
Cons	Kevel User interface could be faster to load. Incentivized Verified User Anonymous Read full review	Tripadvisor No answers on this topic
Alternatives Considered	Kevel Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server. Incentivized Verified User Anonymous Read full review	Tripadvisor No answers on this topic
Return on Investment	Kevel Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory. Incentivized Verified User Anonymous Read full review	Tripadvisor No answers on this topic
ScreenShots	Kevel Screenshots