Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
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SlickText
Score 9.0 out of 10
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SlickText, from Slicktext.com headquartered in Jamestown (Slick Innovations LLC) is a mobile marketing platform emphasizing text and SMS marketing. Subscriptions support unlimited contacts, picture messaging, and rollover texts.
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
Very well suited for those getting started with SMS campaigns. It was easy for everyone on our team to pick up and get going without a lot of training. If you have mobile number lists in the hundreds of thousands I can see how it would be tough to manage with the lists, keywords, etc. I could be wrong as we are not in that space but that would be my assumption.
Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.
Very easy to use. Intuitive website that our entire team has been able to quickly pick up. In my opinion it is the most user friendly interface of all the software we did demos with.
Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.
We felt SlickText was the most user friendly, budget friendly, and we liked the fact that they didn't balk at the fact we wanted to go month to month to start so we didn't end up in a long term commitment right out of the gate.
We are receiving a click through rate anywhere between 12-20% on our renewal reminder texts
Those people who click have a conversion rate of around 50% which is the best of any of the campaigns we run
One negative could be if we start to use the tool for promotional texts then there may be a negative impact on the member experience. Need to use it in moderation
