The only system you need for notifications and in-app messages.
December 10, 2021

The only system you need for notifications and in-app messages.

Francis de Castro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kumulos

Kumulos is used mainly on our resort's app. It is now the primary way we get in touch with our members. We use it to send notifications as well as in-app messages. By using Kumulos through the app, we are able to keep our members updated with what's going on in the resort, as well as push promotions to them. This has now replaced SMS as the main way to contact members. We aren't worried about outdated numbers anymore. As long as they have the app installed, we know we can contact them. As an added bonus, because of the number of members and messages, Kumulos is much more cost-effective than SMS. The analytics are also much better than SMS. The ways you can segregate the data are extremely helpful in determining how good or bad your campaign went. I must mention that the support team is also fantastic. I have reached out to them on occasion and they have always replied quickly and solved any issues that I had. They also are very open to listening to new ideas and actually implementing them. They can also help give you tips on how to achieve your goals with the system.

Pros

  • Sending app notifications.
  • Sending in-app messages.
  • Segmenting your target audience.
  • Delivering messages intelligently.
  • Customer support.

Cons

  • The UI could use a lot of improvement. It's not very intuitive.
  • Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it.
  • To send the same message again, you have to recreate the whole thing instead of just resending it.
  • Sending notification.
  • Sending in-app messages.
  • Analytics.
  • We've cut down on SMS cost dramatically.
  • We can now reach our members who don't have updated contact info.
  • We can see which demographics engage with what particular promotions we have sent through our app.

Do you think Kumulos delivers good value for the price?

Yes

Are you happy with Kumulos's feature set?

Yes

Did Kumulos live up to sales and marketing promises?

Yes

Did implementation of Kumulos go as expected?

Yes

Would you buy Kumulos again?

Yes

Adobe PhotoShop, Google Workspace (formerly G Suite), AppsFlyer
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.

Using Kumulos

15 - There are two teams that directly use Kumulos, Business User Engagement, and Gaming Marketing.

Business User Engagement receives requests from other business units, not related to gaming, to send messages and in-app notifications. Hotel, food and beverage, e-commerce; the business units under them send their promotions or announcements through this team.

The Gaming Marketing team handle all the sending with regards to anything gaming related. If the casino has a tournament or announcements on prizes, this team handles the sending.
5 - The people in our company doing support for the Kumulos system are all have IT backgrounds, particularly in web and app development.

The skills that these people in particular have to support Kumulos are the following:
  • Graphic design - this is for the artwork that you put in your messages
  • Google Docs - for the writing and editing of the copy
  • Digital Marketing - knowing how to get the most attention and engagement from the users
  • App Development - integrating and supporting Kumulos to the app
  • Sending in-app messages to particular members regarding promotions
  • Sending notifications to particular members regarding promotions
  • Analyzing data regarding the usage of our app and success of campaigns
  • We didn't expect to get the more accurate way of checking on the active users of our app.
  • We're looking into adding deep linking with our app to point messages to particular sections of the app.
Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.

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