Item: Kumulos
Rating: 10
Author: Brain Lawson

Overall Satisfaction with Kumulos

Use Cases and Deployment Scope

The Kumulos platform is used extensively across the company, both by internal users and also [by] extending the use of the platform to our customers. The platform lets you build rich media campaigns across mobile apps and websites, to run highly personalized campaigns to drive user interactions and return visits. It also helps with user acquisition.

Pros and Cons

Pros

Very, very easy to use - yet equally powerful
Personalization of messages
Data back feeds
Running mobile and web campaigns in one place
Awesome support

Cons

Would like to see more channels, not just push and in app, SMS for example

Most Important Features

Security - single sign on, password management, 2FA
Deferred Deep Links including web to app banners (love those)
Messaging - push notifications and in app messaging - rich media
Templates - save us a lot of time and hassle

Return on Investment

81% increase in customer retention
27% increase in daily active users
Cost of the system is very low compared to tangible financial benefits it as delivered

Alternatives Considered

Airship (formerly Urban Airship), CleverTap, Pushwoosh and OneSignal

Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.

Key Insights

Do you think Kumulos delivers good value for the price?

Yes

Are you happy with Kumulos's feature set?

Yes

Did Kumulos live up to sales and marketing promises?

Yes

Did implementation of Kumulos go as expected?

Yes

Would you buy Kumulos again?

Yes

Likelihood to Recommend

[The] platform fits great with distributed teams. It has some really great features around workflow approval, where you can set authors and approvers for work and then track and audit trail the approval. It's a great fit for anyone looking for an enterprise solution to deliver automated personalization at scale. I think it's less well suited to small start-ups. The platform is easy to use, but there's a lot in it, some of which won't be that attractive to a simple app that's just starting out.

Comments

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A great product delivering great results