KWFinder vs. Topic

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.

Incentivized

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• Rating of keywords
• CPC (cost per click)
• Suggestions for alternate keywords
• Keyword difficulty

Incentivized

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• Not much usage in small markets.

Incentivized

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

This is just for keywords, not site traffic or domain metrics; it is not as thorough as the competitors, strictly a keyword research tool.

Incentivized

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• KWFinder is a part of a bundle of tools that you get with Mangools and it's pretty affordable.
• It's a time saver, and time is money.

Incentivized

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration