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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lasso CRM

    Score2 out of 10
    N/AThe Lasso CRM is a cloud-based option for property sales, that provides lead management and sales process automation, email campaign management, and other features. Lasso CRM is now an ECi Software Solutions company since the late 2018 acquisition.N/A

    NMI Merchant Central

    Score8.8 out of 10
    N/ANMI Merchant Central, formerly IRIS CRM, is a payments-focused Customer Relationship Management (CRM) platform for independent sales organizations, banks, payment facilitators, and software providers. It manages the merchant lifecycle from prospecting and onboarding through underwriting, boarding, support, residuals, reporting, and portfolio management.N/A
    Pricing
    Lasso CRMNMI Merchant Central
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Lasso CRMNMI Merchant Central
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Lasso CRMNMI Merchant Central
    Sales Force Automation
    Comparison of Sales Force Automation features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    8.9
    2 Ratings
    13% above category average
    NMI Merchant Central
    -
    Ratings
    Customer data management / contact management8.12 Ratings00 Ratings
    Workflow management6.22 Ratings00 Ratings
    Opportunity management10.01 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)10.01 Ratings00 Ratings
    Interaction tracking10.01 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    5.0
    1 Ratings
    43% below category average
    NMI Merchant Central
    -
    Ratings
    Help desk management5.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    9.9
    2 Ratings
    25% above category average
    NMI Merchant Central
    -
    Ratings
    Lead management10.02 Ratings00 Ratings
    Email marketing9.92 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    8.1
    2 Ratings
    5% above category average
    NMI Merchant Central
    -
    Ratings
    Task management8.12 Ratings00 Ratings
    Reporting8.12 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    6.6
    2 Ratings
    15% below category average
    NMI Merchant Central
    -
    Ratings
    Pipeline visualization8.01 Ratings00 Ratings
    Customizable reports5.22 Ratings00 Ratings
    Customization
    Comparison of Customization features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    5.0
    1 Ratings
    42% below category average
    NMI Merchant Central
    -
    Ratings
    Custom fields5.01 Ratings00 Ratings
    Custom objects5.01 Ratings00 Ratings
    Security
    Comparison of Security features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    8.1
    2 Ratings
    4% below category average
    NMI Merchant Central
    -
    Ratings
    Single sign-on capability8.01 Ratings00 Ratings
    Role-based user permissions8.12 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    8.0
    1 Ratings
    6% above category average
    NMI Merchant Central
    -
    Ratings
    Marketing automation8.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Lasso CRM and NMI Merchant Central
    Feature
    Lasso CRM
    5.0
    1 Ratings
    42% below category average
    NMI Merchant Central
    -
    Ratings
    Mobile access5.01 Ratings00 Ratings
    Best Alternatives
    Lasso CRMNMI Merchant Central
    Small Businesses
    Salesflare
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lasso CRMNMI Merchant Central
    Likelihood to Recommend
    9.9
    (2 ratings)
    9.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Lasso CRMNMI Merchant Central
    Likelihood to Recommend
    ECI Software Solutions
    Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    It’s been 2 years since IRIS CRM is supporting me by supporting my business and I have seen enormous progress in my business so far which is a really good sign and is enough for me to be satisfied with it. According to me and as I have observed it is fully loaded with many useful tools that can help in uplifting a business. Removes the manual cycle from me entering every people's hours exclusively. We really evaluated Bullhorn cover and tab it was not awful by any means.
    Incentivized
    Read full review
    Pros
    ECI Software Solutions
    • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
    • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
    • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    • the new clients can be onboarded within minutes and this stands out among other competitive applications
    • has ROI calculator within the website making it hassle free
    • Shows up risk flags of clients with special monitorX
    Incentivized
    Read full review
    Cons
    ECI Software Solutions
    • Connection between inventory and sales modules.
    • Calculation of commissions of representatives using the tool (not outside realtors).
    • Price revisions.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    • Some minor design issues in the record communication interface. For example, replying to an existing email thread within the record set does not capture the entire communication or signatures.
    • Workflow customization is not easy for all users and can require some coding skills on the back end.
    • Linking forms from external websites is one feature that isn't very intuitive. Some leads are better inputted manually.
    Incentivized
    Read full review
    Usability
    ECI Software Solutions
    No answers on this topic
    Network Merchants, LLC (NMI)
    It is a wonderful software with an automated messaging service. It has helped us in having a better knowledge of our customer’s needs, preferences, and habits, and by knowing all these we have improved our business. Security is my basic concern and the fact that it has a disabled human element from the business equation are the things that I don’t really like in it.
    Incentivized
    Read full review
    Support Rating
    ECI Software Solutions
    No answers on this topic
    Network Merchants, LLC (NMI)
    It has enabled us to keep a record of the demographics of our clients and eventually we can develop a better understanding of our clients that will lead us to uplift our business. With its amazing sales tool, we have developed a strong relationship with our clients, and helped us in creating a good brand image. We really adore the convenience of managing and reporting data. It is quite easy to handle and all our business is depended on it and it helped us in gaining more loyal customers.
    Incentivized
    Read full review
    Alternatives Considered
    ECI Software Solutions
    No answers on this topic
    Network Merchants, LLC (NMI)
    The one thing I loved about the agreement express over AuditGenius was the organization of loans to be audited, it is very organised as per the client and his portfolio and shows up flags while the AuditGenius has the list and seems very odd. But also in customer usage, I found many of my business partners using agreement express for the quick onboarding and also for ROI which indeed gave me a strong feeling about the application.
    Incentivized
    Read full review
    Return on Investment
    ECI Software Solutions
    • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
    • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
    • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
    Incentivized
    Read full review
    Network Merchants, LLC (NMI)
    • The cost is a bit higher than other options (~$1300/mo), which can be seen as a negative in an absolute sense.
    • The improvement in workflow management has been significant, and has saved at least 50 man-hours per week across our organization.
    • Accurate rolling sales data reporting has been critical in defining quality metrics. This benefit is more indirect, but it has allowed us to better respond to changes in customer complaint trending.
    Incentivized
    Read full review
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