Lasso CRM Reviews

2 Ratings
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Score 9.8 out of 100

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Reviews (1-2 of 2)

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Nathalie Harput | TrustRadius Reviewer
November 25, 2019

I don't know what we did before Lasso

Score 10 out of 10
Vetted Review
Verified User
Review Source
Lasso CRM is used to manage our new condo development project inventory, prospects and purchasers. All real estate brokers and sales assistant assigned to their respective projects use Lasso. Above that, Lasso is also used for marketing campaigns and eblasts.
  • Sales reports.
  • Traffic reports.
  • Apply follow processes.
  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
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Anonymous | TrustRadius Reviewer
March 01, 2019

Lasso CRM Makes It Easy for Homebuilders to Manage and Nurture Prospects

Score 9 out of 10
Vetted Review
Verified User
Review Source
There are a lot of CRM systems out there, but we needed a solution that was tailored to homebuilding, and that's when we discovered Lasso. Lasso is exclusively used by our sales and marketing team to capture, nurture, and convert both in person and eleads. Even moreso, Lasso allows us to organize our sales team and leads by neighborhood, which is phenomenally important given how many neighborhoods we have been building in across the years.
  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
  • Lasso is sometimes difficult to navigate for admins. As different options and permissions are divided between multiple access levels (sales, management, admin), and from there, options are often buried under other options, it's difficult at times to figure out how to make adjustments to things within the platform.
  • The email marketing system is lacking. There aren't as many design and customization options for building out graphic-rich emails as there are with a dedicated email marketing system.
Lasso is well-suited for managing the sales efforts and client nurturing processes of homebuilders. Because it is a system build for homebuilders, it wouldn't be appropriate as a CRM system for organizations outside of that. Additionally, if a homebuilder is looking for a system with a robust email marketing component, this may not be the best option.
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Lasso CRM Scorecard Summary

Feature Scorecard Summary

Customer data management / contact management (2)
Workflow management (2)
Opportunity management (1)
Integration with email client (e.g., Outlook or Gmail) (1)
Interaction tracking (1)
Help desk management (1)
Lead management (2)
Email marketing (2)
Task management (2)
Reporting (2)
Pipeline visualization (1)
Customizable reports (2)
Custom fields (1)
Custom objects (1)
Single sign-on capability (1)
Role-based user permissions (2)
Marketing automation (1)
Mobile access (1)

About Lasso CRM

The Lasso CRM is a cloud-based option for property sales, that provides lead management and sales process automation, email campaign management, and other features. Lasso CRM is now an ECi Software Solutions company since the late 2018 acquisition.

Lasso CRM Technical Details

Operating Systems: Unspecified
Mobile Application:No