TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lasso CRM

    Score2 out of 10
    N/AThe Lasso CRM is a cloud-based option for property sales, that provides lead management and sales process automation, email campaign management, and other features. Lasso CRM is now an ECi Software Solutions company since the late 2018 acquisition.N/A

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Pricing
    Lasso CRMSalesforce Data 360
    Editions & Modules
    No answers on this topic
    Data Cloud for Marketing
    $108000
    per year per org
    Offerings
    Pricing Offerings
    Lasso CRMSalesforce Data 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Lasso CRMSalesforce Data 360
    Considered Both Products
    ECI Software Solutions
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    Lasso CRMSalesforce Data 360
    Sales Force Automation
    Comparison of Sales Force Automation features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    8.9
    2 Ratings
    13% above category average
    Salesforce Data 360
    -
    Ratings
    Customer data management / contact management8.12 Ratings00 Ratings
    Workflow management6.22 Ratings00 Ratings
    Opportunity management10.01 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)10.01 Ratings00 Ratings
    Interaction tracking10.01 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    5.0
    1 Ratings
    43% below category average
    Salesforce Data 360
    -
    Ratings
    Help desk management5.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    9.9
    2 Ratings
    25% above category average
    Salesforce Data 360
    -
    Ratings
    Lead management10.02 Ratings00 Ratings
    Email marketing9.92 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    8.1
    2 Ratings
    5% above category average
    Salesforce Data 360
    -
    Ratings
    Task management8.12 Ratings00 Ratings
    Reporting8.12 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    6.6
    2 Ratings
    15% below category average
    Salesforce Data 360
    -
    Ratings
    Pipeline visualization8.01 Ratings00 Ratings
    Customizable reports5.22 Ratings00 Ratings
    Customization
    Comparison of Customization features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    5.0
    1 Ratings
    42% below category average
    Salesforce Data 360
    -
    Ratings
    Custom fields5.01 Ratings00 Ratings
    Custom objects5.01 Ratings00 Ratings
    Security
    Comparison of Security features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    8.1
    2 Ratings
    4% below category average
    Salesforce Data 360
    -
    Ratings
    Single sign-on capability8.01 Ratings00 Ratings
    Role-based user permissions8.12 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    8.0
    1 Ratings
    6% above category average
    Salesforce Data 360
    -
    Ratings
    Marketing automation8.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    5.0
    1 Ratings
    42% below category average
    Salesforce Data 360
    -
    Ratings
    Mobile access5.01 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    -
    Ratings
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Connect to traditional data sources00 Ratings8.19 Ratings
    Connecto to Big Data and NoSQL00 Ratings7.86 Ratings
    Data Transformations
    Comparison of Data Transformations features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    -
    Ratings
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Simple transformations00 Ratings8.810 Ratings
    Complex transformations00 Ratings7.010 Ratings
    Data Modeling
    Comparison of Data Modeling features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    -
    Ratings
    Salesforce Data 360
    7.8
    10 Ratings
    2% below category average
    Data model creation00 Ratings8.310 Ratings
    Metadata management00 Ratings7.89 Ratings
    Business rules and workflow00 Ratings8.010 Ratings
    Collaboration00 Ratings7.710 Ratings
    Testing and debugging00 Ratings7.510 Ratings
    Data Governance
    Comparison of Data Governance features of Lasso CRM and Salesforce Data 360
    Feature
    Lasso CRM
    -
    Ratings
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Integration with data quality tools00 Ratings7.510 Ratings
    Integration with MDM tools00 Ratings6.48 Ratings
    Best Alternatives
    Lasso CRMSalesforce Data 360
    Small Businesses
    Salesflare
    Score10 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lasso CRMSalesforce Data 360
    Likelihood to Recommend
    9.9
    (2 ratings)
    8.2
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (12 ratings)
    User Testimonials
    Lasso CRMSalesforce Data 360
    Likelihood to Recommend
    ECI Software Solutions
    Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
    Incentivized
    Read full review
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Pros
    ECI Software Solutions
    • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
    • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
    • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
    Incentivized
    Read full review
    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Cons
    ECI Software Solutions
    • Connection between inventory and sales modules.
    • Calculation of commissions of representatives using the tool (not outside realtors).
    • Price revisions.
    Incentivized
    Read full review
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Usability
    ECI Software Solutions
    No answers on this topic
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Alternatives Considered
    ECI Software Solutions
    No answers on this topic
    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
    Read full review
    Return on Investment
    ECI Software Solutions
    • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
    • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
    • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
    ScreenShots