LexisNexis InterAction+ vs. mSalesApp

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.

Incentivized

Very useful solution prior, during, and after meeting client

• Prior--Useful to know everything about the client prior to meet up, including buying patterns, credit history, last order, etc.
• During--Instant order undertaking, promote new or slow moving stock, collections on the go
• After--Advantage of not having to duplicate entries (such as handwritten orders) reduces followup activity

• Collects contact information from incoming employees
• Synchronizes with Outlook contacts
• Separate interface for marketing and casual users

Incentivized

• Realtime access to inventory, including promotions and help to sell more and sell better
• All customer information and history in the palm of your hand ensures better and more efficient service
• Totally eliminates paperwork; sales team does not have to carry paperwork or duplicate entries
• Immediate order undertaking with customer sign on glass confirmation

• The Windows app for marketing could be more wizard driven and simpler
• Technical support documentation is lacking in up to date information

Incentivized

• Would like it to expand in to a mini ERP with other modules such as CRM, WMS, TMS

• I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.

Incentivized

• Very positive and instant impact with accuracy and efficiency
• Overall objective achieved with immediate increase in sales and revenue
• We experienced ROI with three months