A Really Big CRM
August 26, 2016

A Really Big CRM

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with LexisNexis InterAction

LexisNexis InterAction (IA) is principally used as a marketing tool and for customer database maintenance. The whole organization uses it since it also holds information about our personnel. It addresses targeted marketing issues and serves as a single source for address and customer contact information.

Pros

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users

Cons

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.

LexisNexis InterAction+ Feature Ratings

5.1
Customer data management / contact management
8
Workflow management
3
Territory management
3
Opportunity management
5
Integration with email client (e.g., Outlook or Gmail)
8
Contract management
Not Rated
Quote & order management
Not Rated
Interaction tracking
3
Channel / partner relationship management
6
8.7
Case management
8
Call center management
9
Help desk management
9
8.0
Lead management
7
Email marketing
9
4.7
Task management
5
Billing and invoicing management
4
Reporting
5
4.3
Forecasting
4
Pipeline visualization
4
Customizable reports
5
4.3
Custom fields
4
Custom objects
4
Scripting environment
4
API for custom integration
5
8.0
Role-based user permissions
8
Single sign-on capability
8
4.5
Social data
4
Social engagement
5
5.0
Marketing automation
5
Compensation management
5
5.0
Mobile access
5

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