LiftIgniter Real-time Personalization Platform vs. Minitable

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

Some scenarios where it has helped me was where there was a large group of customers on sight who all wanted to eat but we wanted to provide individual meals to them, so we used Minitable to show them the menu in the morning and have them submit their order by 10:30 am to put in the order and have it ready by 11:30. It was not so appropriate for smaller groups where some did not have an account to Minitable.

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• Easy ordering.
• No waiting in line.
• No processing fees.

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• Some menus are proven difficult.
• Not everyone has an account so they do have to make one to use.
• Sometimes communications are a bit much through emails.

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

I do not like using Airkit at all, but I would say Minitable is comparable to DoorDash.... just cannot reserve a table on DoorDash like you can on Minitable. Minitable is more business-friendly than DoorDash and Airkit. I would only use Minitable in a business setting and I would use DoorDash in a personal setting.

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• There are no processing fees, so company does not have to pay for ordering.
• Paying for customers meals is never great on ROI but must be done.
• Customers enjoy picking their own meal and having it delivered.