LiftIgniter Real-time Personalization Platform vs. Smaply

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

The solution is suitable for complex journeys with many touchpoints.
The tool has the advantage of being easy to use.
On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before

Incentivized

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• User journey map
• Personas templates
• Stakeholder maps
• Free online courses

Incentivized

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• Global look and feel
• Export format
• Text formating in sticky notes

Incentivized

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply

Incentivized

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• Time saving
• Clarity for stakeholders
• Sharing best practices

Incentivized