Liftoff vs. MailUp
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Liftoff | Score9 out of 10 | N/A | Liftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals. | N/A |
MailUp | Score10 out of 10 | N/A | MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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| Small Businesses | EZ Texting Score9.1 out of 10 | Mad Mimi Score10 out of 10 |
| Medium-sized Companies | EZ Texting Score9.1 out of 10 | Campaign Monitor by Marigold Score9 out of 10 |
| Enterprises | Airship Score9.1 out of 10 | Emma by Marigold Score8.5 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
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| Likelihood to Recommend | 9.0 | 10.0 |
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| ScreenShots | MailUp Screenshots |






