TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Liftoff

    Score9 out of 10
    N/ALiftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.N/A

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
    Pricing
    LiftoffMailUp
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LiftoffMailUp
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    LiftoffMailUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Liftoff and MailUp
    Feature
    Liftoff
    -
    Ratings
    MailUp
    9.5
    1 Ratings
    17% above category average
    WYSIWYG email editor00 Ratings10.01 Ratings
    Dynamic content00 Ratings10.01 Ratings
    Ability to test dynamic content00 Ratings8.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Best Alternatives
    LiftoffMailUp
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LiftoffMailUp
    Likelihood to Recommend
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    LiftoffMailUp
    Likelihood to Recommend
    Liftoff Mobile
    I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.
    Incentivized
    Read full review
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    Pros
    Liftoff Mobile
    • Continual site/system improvements
    • Ease of Use
    • Ability to spin up stores quickly
    Incentivized
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    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Cons
    Liftoff Mobile
    • Data Uploads could be easier
    • Customer service is strong but they have been inundated lately which means responses are sometimes slow
    • Custom deployments take a while again because they are so behind
    Incentivized
    Read full review
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Alternatives Considered
    Liftoff Mobile
    They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.
    Incentivized
    Read full review
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Return on Investment
    Liftoff Mobile
    • Less double data entry thanks to the uploads
    • Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
    • Allows us to scale more easily instead of relying on a one-person developer team
    Incentivized
    Read full review
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    ScreenShots

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot