Livefyre was acquired in 2016 and became part of the Adobe Experience Manager suite of products. The product has since been discontinued, and is no longer available for sale.
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Tagger
Score6 out of 10
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Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
I was strictly the implementor of Livefyre (for my company only). That task alone was at least 3 weeks worth of work. From a user standpoint, Livefyre is a good product which is why this review is strictly about how difficult it was to implement. Therefore, if a colleague was to ask me if I recommend Livefyre, it's not a straight answer. Questions like, 'how fast do you need it?', 'how centralized is your user database?', 'do you want social login?', all come into question and were details that made my job not easy (hence, my review of 5/10 for suggesting it to others). Once implemented, Livefyre is a great product (notice my overall review is higher), but based on my experience with implementation, it certainly requires a senior developer's dedicated time and patience to set up exactly as desired. For smaller companies with small/simple user bases and websites, the process may be more straightforward, but from my experience, it wasn't out-of-the-box at all.
I might want to find in Tagger a similar report where they show the after-effects of a few or other influencers when the relegated errands are done, this could help us in further developing dynamically for our publicizing efforts doubtlessly getting a considerably more exact outcome.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Implementation was not easy. Although flexible, I personally wrote at least 1,400 lines of code to get this implemented over a few week's time.
The social login aspect is cool, but again, hard to implement. They did not write any of those modules, although they could have. This required senior-level developmental skills and a knowledge of how social media is interfaced with programmatically. Lots of questions arose from this and it was difficult to implement with virtually no help from Livefyre, other than to provide the hooks into their system for when users were validated. I had to write at least 2 separate login/redirection scripts to accomplish this flow.
CSS tweaking was tricky. We could override lots of common CSS classes, but to get things just the way we wanted it, I ended up writing LOTS of jQuery listeners and functions to transform the output into exactly what we wanted. This was a surprise since the software was sold to us as being 'fully customizable'.
Documentation was sufficient, but not great. Getting the flow of the callbacks that are fired wasn't clear at first, and sometimes did not work as expected.
It should be noted that, after this review was published, Livefyre contacted me stating they now have better documentation and process for implementation (for version V3, specifically) and urged me to revise this review. However, I can only write of my experience with V2, and it WAS difficult to implement over 3 weeks of dedicated time. Another developer on my team implemented version V3 and his evaluation is very similar to mine, claiming much difficulty with the CSS customization.
Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We feel we have a real partnership with Livefyre and we both make each other better. Their customer service has been phenomenal even during a time of rapid growth.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We felt Livefyre was more innovative and better at SEO. It felt like we were working with a partner for the long haul who was interested in our business and how to improve it.
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
