A great influencer management tool for agencies
Updated August 11, 2021

A great influencer management tool for agencies

Raleigh Cavey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tagger

Within our advertising agency of 200+ employees, our team of three is consistently use[s] Tagger for influencer programs. We use it for a variety of purposes, such as to inform ideas/influencer suggestions in new business pursuits or to manage campaigns end-to-end for existing clients. Tagger has helped our team be much more efficient, as identifying influencers, managing programs, and measuring results can be a very hands-on, time-consuming process. Instead with Tagger, we're able to make informed, data-driven influencer recommendations, share influencer lists, automatically track results, and share reports with our clients in a fraction of the time.
  • User-Friendly Platform
  • Great Customer Support
  • Enables Collaboration
  • Would love the ability to edit/delete Internal + Collaborator comments after they've been made.
  • Would love the ability to rearrange or drag-and-drop pages in reports, to accommodate a specific order.
  • Would be nice to have the ability to rank influencers within the Collaborator portal when sharing with the client.
  • Reduces hours spent on influencer programs that would otherwise be manual and time-consuming tasks/reports.
  • More sophisticated measurement - ability to integrate Ads Manager and Google Analytics insights into one view, allowing teams to be more integrated.
  • Ability to provide clear campaign direction/guidelines to influencers, reducing the likelihood of re-shoots or miscommunications.
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.

Do you think Tagger delivers good value for the price?

Yes

Are you happy with Tagger's feature set?

Yes

Did Tagger live up to sales and marketing promises?

Yes

Did implementation of Tagger go as expected?

Yes

Would you buy Tagger again?

Yes

I have really enjoyed my time working with Tagger for the last year. It is definitely worth investing in if you are consistently running influencer marketing programs for clients, but if you only run a few campaigns throughout the year or primarily need a platform solely for influencer identification it may be tougher to sell in. I really like the ability to share campaigns and programs with clients - the Collaborator portal makes things like sharing influencer recommendations, content approvals, and program update MUCH easier and more accessible than sending over Excel spreadsheets, Google Drive links, etc. It keeps everything about a campaign in one, central location and enables collaboration across agencies, teams, etc.