LiveRamp vs. MetricStream Platform

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

MetricStream is well suited for when you need to pull a report into Excel for further analysis. It is not good for when information needs to be entered as this is all done manually by analysts and managers. If we can implement a way to take parts of uploaded documents and have the system automatically enter the information in the designated fields in MetricStream, it would cut out lots of manual work for our department.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Easy to navigate.

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Speed/efficiency.
• Missing functionality: Uploading documents (Excel sheets) into MetricStream and being able to pull information from that form into the program.
• Improve number of outages and time that it is out for.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

Archer is more risk-management-friendly in that it has a better interface and more room to conduct risk-related tasks and pull reports.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• It keeps records of all of our vendors and the corresponding documents.
• Other departments can access information on vendors.

Incentivized