LiveRamp vs. SAP Agile Data Preparation

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

SAP Agile Data Preparation is well suited for an organization with loads of data where data can be transformed, analyzed and shared on a single click. Thus, the software is well suited for organization which have intense data working. Further, the software is not suited for small/medium organization as there data would be comparatively less and they may not be able to afford the software.

Incentivized

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Centralized data storage, monitoring, and constant refreshes, as well as synchronization of global data are helping supply chain members reduce risk and secure stronger contracts.
• SAP empowers its users for successful data management by providing very easy-to-use tools which allow one to access, manipulate, and update a ton of data.
• SAP allows you to create data with having technical programming skills

Incentivized

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• To manage user's email notifications
• Search data across worksheet
• Data quality statistics

Incentivized

I have no had any major issues, just a couple minor ones.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

Our organization chose SAP Agile Data Preparation because of its brand name and the pricing. The software was feasible for the organization as it provides loads of feature as compared to other software's at a reasonable price. Additionally, SAP Agile Data Preparation is powered by SAP HANA so that is a prerequisite to data preparation freedom. Also, at the implementation stage the software was working really efficiently in terms of features, durability and performance.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• Data management for large community has been increased
• Easy to collaborate with relevant stakeholders
• Smart and user-friendly interface
• Data sharing feature with excel, spreadsheet etc

Incentivized