LiveRamp vs. Secure Privacy

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

The time I save on compliance activities and the peace of mind I have knowing that my client’s data is safe is well worth the cost of Secure Privacy. The privacy policy generator is a game-changer since it automatically generates policies that are compliant with the GDPR, the CCPA, and other legislation.

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• regulation-compliant privacy policy generation
• insightful cookie and SSL scanning
• great automated consent logging and syncing

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• It would be helpful for people who need it if there were more extensive and user-friendly instructions, especially for newbies.

With laws about data privacy always changing, renewing it means we will be keeping up with the latest rules. Trust, by renewing, it shows our users that we're serious about keeping their info safe, which makes our brand look good and keeps our users coming back for more. It's a win-win

Secure Privacy is friendly and easy to use by our users/team. Its rich features have simplified the process of managing data privacy and consent, making it a valuable tool for our business allowing us to be compliant with privacy regulations.

The support team is responsive

Training was understandable not hard to understand

We were very satisfied because we were able to extract the features we required from the application

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• As a self-employed web developer, Secure Privacy is my go-to tool for guaranteeing my clients' data privacy compliance with no effort on my part.