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LiveRamp Data Collaboration Platform vs. TRUENDO

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LiveRamp Data Collaboration Platform

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    LiveRamp is an enterprise Data Collaboration and Identity Resolution platform designed to connect, resolve, and activate first-party consumer data across advertisers, digital publishers, marketing platforms, data providers, and commerce media networks. The platform utilizes privacy-preserving identity matching (AbiliTec) and data clean room infrastructure to enable multi-party data sharing, audience segment activation, and cross-channel measurement without exposing underlying personally…N/A

    TRUENDO

    N/A
    Small Businesses (1-50 employees)
    TRUENDO was established by technical founders Joshua Dippenaar and Fredrik Gustafsson in 2017. TRUENDO is designed to be a GDPR website compliance solution that is easy to understand, always pragmatic, and within the frame of law. TRUENDO is a consent management platform (CMP) that comes with integrated, auto-generated, auto-updated privacy and cookie policies - covering everything an organization might need for GDPR,ePrivacy, and CCPA website compliance. TRUENDO has its in-house…

    $99

    per year Lincense

    Pricing
    LiveRamp Data Collaboration PlatformTRUENDO
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    LiveRamp Data Collaboration PlatformTRUENDO
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsStandard Premium plan has an annual unique visitors limit of 100K, which is upgradable.
    More Pricing Information
    User Ratings
    LiveRamp Data Collaboration PlatformTRUENDO
    Likelihood to Recommend
    7.7
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    LiveRamp Data Collaboration PlatformTRUENDO
    Likelihood to Recommend
    LiveRamp
    For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
    Incentivized
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    TRUENDO Technologies
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    Pros
    LiveRamp
    • The interface makes sense and is usable.
    • Automated cleansing.
    • Can assist in revenue generation for website.
    • Great customer support.
    Incentivized
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    TRUENDO Technologies
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    Cons
    LiveRamp
    • Better UI
    • API connectivity
    • More complex ETL processes
    Incentivized
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    TRUENDO Technologies
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    Alternatives Considered
    LiveRamp
    LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
    Incentivized
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    TRUENDO Technologies
    No answers on this topic
    Return on Investment
    LiveRamp
    • Has helped us to be able to monetize website.
    • Saves us a lot of time and thus money.
    Incentivized
    Read full review
    TRUENDO Technologies
    No answers on this topic
    ScreenShots

    LiveRamp Data Collaboration Platform Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot

    TRUENDO Screenshots

    Screenshot of The statistic dashboard to gain insights on website visitors with data that TRUENDO lawfully collectsScreenshot of Customize the color scheme to match corporate identity.Screenshot of TRUENDO's built-in automated privacy policy.Screenshot of TRUENDO's built-in automated cookie policy.