TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    Mediaocean Prisma

    Score10 out of 10
    N/AAs part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. The platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels.N/A
    Pricing
    LocalyticsMediaocean Prisma
    Editions & Modules
    Localytics
    $95.00
    Per Application Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    LocalyticsMediaocean Prisma
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Contact vendor for pricing information.
    More Pricing Information
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    LocalyticsMediaocean Prisma
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    User Ratings
    LocalyticsMediaocean Prisma
    Likelihood to Recommend
    6.0
    (3 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    3.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    LocalyticsMediaocean Prisma
    Likelihood to Recommend
    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    Mediaocean
    The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
    Incentivized
    Read full review
    Pros
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    Mediaocean
    • Co-op budget management
    • Audience targeting
    Incentivized
    Read full review
    Cons
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    Mediaocean
    • Amazon bidding
    • Syncing more audience in OTT
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    Mediaocean
    No answers on this topic
    Support Rating
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
    Read full review
    Mediaocean
    Team is always very responsive from the account manager to the C-Level.
    Incentivized
    Read full review
    Alternatives Considered
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    Mediaocean
    Not what we were looking for to scale.
    Incentivized
    Read full review
    Return on Investment
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
    Mediaocean
    • Increased ROAS in social media buys
    • Increased audience segmentation
    Incentivized
    Read full review
    ScreenShots