TrustRadius
Simple self-service analytics
https://www.trustradius.com/mobile-marketingLocalyticsUnspecified7.68101
Kyle Campbell profile photo
October 17, 2018

Simple self-service analytics

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Localytics

We only use Localytic's analytic product within a number of our games. Their web interface provides an analytics self-service interface which allows product teams to answer many of their questions on their own without the need for SQL. This also allows them to refine their questions before they come to the data team with requests for more in-depth analyses.
One complaint is that Localytics has positioned their products more for e-commerce and other non-gaming apps. As a result, their SDK support has been lacking for our use in mobile gaming.
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
  • Unity SDK plugin support is severely lacking
  • Mobile gaming apps do not seem to be a priority for their business
  • Development focus in the last couple of years has been on their marketing product over their analytics product
  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.