Localytics vs. Smartlead

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.

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If you're on a budget, it's great because it gets you a lot of leads for free on a ~$200 plan. So you don't have to worry about making or buying lists for your email outreach.

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• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

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• It's a good campaign management tool for cold outreach.
• Email warmup has given me good result.
• The unified inbox, which integrates all inboxes under one roof, is a time-saver and a tremendously important feature.

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• The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
• An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
• More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

• The UI & UX is still not there with a lot of room for improvement.
• Regular downtimes, complexity and bulking of the platform is an overkill.
• It used to be very minimalistic but now it's just too much to handle.

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There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

-1 point just for the UI/UX and over-engineering.

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It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

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We have not used other products but are going to start exploring making a switch to a new platform.

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• Was our first provider of user-level event data
• Allows for many users to easily answer their own questions before making requests of the data team
• Raw data dumps gave the data team the ability to provide more in-depth analyses.

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• It has mostly a positive impact on its warm-up, which has ensured that our emails land in the inbox rather than spam.
• I was able to get a 12% reply rate for one of the ICPs..

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info