Lytho Digital Asset Management vs. Storyblok

Our creative and marketing department consists of several team members with various roles in the organization and process. We receive creative requests from the program managers and other marketing specialists daily. Lytho helps us keep track of all of these projects while listing due dates, proofing dates, completion dates and has the ability for multiple reviewers to be added to the proofing routes. We're able to customize each proofing route to best suit each client. We also have the ability to add outside clients to the proofing routes, which makes the process much smoother. At times I'd say it is less appropriate for very small requests or projects that did not need to go through a full-blown proofing route.

Incentivized

The collection of multiple reports from different integrated tools and the ability to provide effective predictive analytics and the real-time data results production capability is profitable. Social media platform integration functionalities allow the user to easily manage various marketing content across different platforms and the content accessibility is amazing.

• project management
• project review process
• project tasks assigned to each project

Incentivized

• Very easy to generate project documents
• Obtaining the best data insights across cloud services
• Easy creating various content

• simplify the project dashboard
• simply the dashboard to view outstanding reviews
• additional training for our sales reps how to use the review process

Incentivized

• Update can be improved
• Interface configuration
• Analyzing multiple gathered data content

We currently use Canto for our final art file storage as well as a web dam for our art files, client files, client portals, etc. Canto and Lytho work seamlessly together in my personal opinion. So, the two should not be stacked against each other but moreso working in tandem. Canto does not have the ability to assign projects and/or proofing abilities.

Incentivized

• 100% improved accuracy in our final art files
• 100% improved client satisfaction
• 100% improved project management and tracking

Incentivized

• Clear and reliable data reports generation is very easy.
• Data accessibility Storyblok is amazing.
• Marketing management across different platforms