Lytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Pricing
Lytics
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
Lytics
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Lytics
Considered Both Products
Lytics
Chose Lytics
Google Ad Manager is the only other competitor we use on our sites; I'd say Lytics is easier to use, but it lacks customization. Lytics targeting also works well with our messaging service, so we're able to build targets on the site to use in email and print marketing tactics …
Top Pros
Top Cons
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Lytics
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User Ratings
Lytics
Likelihood to Recommend
8.6
(4 ratings)
User Testimonials
Lytics
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration